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Alliance Atlantis Lands Broadcast Deals for Dragon Booster in UK & Australia

Alliance Atlantis has announced is has secured broadcast deals with Channel Five and BSKYB in the U.K. and an Australian broadcast deal with ABC TV Australia for its new CGI animated childrens property, DRAGON BOOSTER. U.K. digital TV platform BSKYB secured Pay-TV rights to the series, which will air on Sky One, the U.K.'s leading non-terrestrial entertainment channel, staring in January 2005. Channel Five, who secured Free-TV rights, will air the series in their branded "Shake" block on Saturdays in 2005. ABC TV Australia will launch the series in February 2005.

Ken Faier, vp, production and distribution, Children's Television, Alliance Atlantis Ent. Group, said, "The strong pre-sales weve had for DRAGON BOOSTER is a real testament to the quality of the series and the creative talent involved. With our North American broadcasters in ABC Family in the U.S. and CBC in Canada, and a worldwide master toy licensee in JAKKS Pacific Inc. already in place, these pre-sales are hopefully a precursor to further international success. We're currently in the process of finalizing agreements for other key markets and in a number of merchandising categories and we're looking forward to seeing DRAGON BOOSTER unfold as a key property in the action adventure genre in 2005."

DRAGON BOOSTER (26 x 30) follows Artha Penn, an ordinary teenager who is plunged into an incredible adventure when he is chosen to ride Beaucephalis, the legendary dragon. The series was conceived by The Story Hat, a new intellectual property creation and management company built around a revolutionary cross-venue development model. The company's principals include Kevin Mowrer and Rob Travalino.

Alliance Atlantis Communications Inc. is a leading vertically integrated broadcaster, creator and distributor of filmed entertainment. The companys Website is www.allianceatlantis.com.

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