Leading up to the 20th Century Fox launch its feature version of THE SIMPSONS next year, parent company News Corp. will synergize all units throughout its empire promote the film, president/coo Peter Chernin said today (June 14, 2006), according to THE HOLLYWOOD REPORTER.
Chernin was speaking at the Deutsche Bank Media & Telecommunications Conference, which was webcast. News Corp. held a three-hour meeting last week with about 40 company execs, including its licensing, home video, book, satellite TV and broadcast network operations from around the world, along with the film's exec producer, James L. Brooks, to discuss broader strategies for the film's release.
Mustering the units could win News Corp. several hundred million dollars in incremental revenue from the THE SIMPSONS film during the next couple of years, Chernin said.
Fox announced the July 27, 2007, release date of THE SIMPSONS MOVIE on March 31 with an animated 28-second teaser debuted before screenings of Fox's ICE AGE: THE MELTDOWN. Brooks suggested the surprise teaser would have better impact for the release date than using a conventional news announcement.
Chernin's comments about the release strategy were part of a broader defense by him touting the value of having various units of entertainment giants work together, despite recent remarks from top sector execs questioning the value of such efforts.