Aardman Animations and BBC Video have announced they will be releasing "The Incredible Adventures of Wallace & Gromit" featuring all three of the Wallace & Gromit shorts. A GRAND DAY OUT has Wallace and Gromit traveling to the moon in search of cheese. THE WRONG TROUSERS chronicles the mishaps that ensue when Wallace takes in a shifty penguin as a lodger. A CLOSE SHAVE uncovers how Wallace and Gromit unravel a countrywide sheep-rustling ring. The volume will retail for US$19.98. Note the shrewd timing of this video -- on the same day that Aardman's CHICKEN RUN is released in stores!
To discover more information on Aardman Animations' licensing and merchandising strategies read Animation World Magazine's article The Genuine Aardicle by Wendy Jackson Hall.