Twentieth Century Fox has teamed with the U.S.'s leading wireless carriers to create a wireless campaign for the studio's ALIEN VS. PREDATOR. All of the major U.S. carriers are joining Fox to bring users contents, promotions and contests.
By texting "AVP" to 20369 (20FOX), people can access the following:* An AVP Trivia Game* Downloadable wallpapers and ringtones, including the iconic Alien "snarl" and Predator "growl"* A special poll in which mobile users will be asked, "Whose Side are You on?" ... the Alien's or the Predator's* Exclusive "Look 4s" -- insider tips on special surprises for fans to look for in the movie* "Did U Cs" -- text in after the movie for questions that will test how closely you were watching the film.
Promoting the Fox mobile "shortcode" (20Fox), the studio is the first to target in-theatre patrons to use their cell phone while waiting for the show to begin. In-theater slides will remind mobile users to "Text AVP to 20FOX to Get ALIEN VS. PREDATOR on Your Cell Phone."
FOX will continue to offer a suite of mobile content, including text games, mobile sweepstakes, wallpapers and audio tones for many of its upcoming films via a partnership with mobile publisher Airborne Ent.
In addition, Twentieth Century Fox Licensing and Merchandising has collaborated with two major software publishers to create special games for mobile devices. A 2D "fighting game" from veteran entertainment software publisher Elite and Fox Licensing and Merchandising allows fans to choose their favorite character for head-to-head battle. Superscape Group plc and Fox Licensing and Merchandising are developing a 2D wireless game, based on the film's initial storyline, which lets gamers play and fight for sport and survival in an ancient pyramid beneath the Antarctic Circle. Gamers earn a wide weapons and abilities to make different moves as they advance through this game.
Airborne Ent. is a leading publisher of entertainment content for mobile phones. The company creates, packages and distributes games, lifestyle applications, messaging services, ringtones and graphics. For more information, visit www.airborne-e.com.
Elite Systems Ltd. was established in England in 1984 to develop and publish interactive entertainment software for wide range of platforms. Based in Staffordshire England, Elite develops and publishes interactive entertainment software directly to all major European mobile network operators. In the Americas its carrier relationships are handled by Fujin Ent. For more information visit the Elite site at www.elite-systems.co.uk.
Superscape specializes in 3D technology for wireless environments. The company's Swerve technology comprises a software-only 3D engine (Swerve Client), a powerful development tool integrated into 3ds maxtm (Swerve Studio) and a catalogue of 3D games (Swerve Content) available for licensing. Superscape has corporate offices in Hook, Hampshire, U.K. and San Clemente, California. For further details, visit www.superscape.com.
Twentieth Century Fox is a unit of Fox Filmed Entertainment, a unit of Fox Entertainment Group.