Alias introduced Creative Bridge, a services program designed to assist senior business managers and marketing professionals effectively exploit design and engineering data in their efforts to develop branded materials that are visually engaging, product correct, and can be created in significantly less time on increasingly tighter budgets.
Recognizing the rapidly changing business of marketing, the emergence of new advertising venues and the growing competition for consumer attention, Alias has introduced its Creative Bridge services program to reduce production costs and speed time-to-market by streamlining the content creation pipeline allowing companies to quickly iterate, adapt and repurpose design and engineering assets. The program was also designed to help marketing efforts cost-effectively operate outside of physical limitations through 3D art assets and compel consumers with new types of interactive digital experiences.
Creative Bridge features a complete set of offerings: from the initial design and planning stage where members of the professional services division assess goals and existing digital assets to create a custom-tailored workflow roadmap; through to the implementation stage in which Alias professionals function as a seamless resource for CAD file preparation, virtual model assembly, data repair and optimization and ad/creative agency liaison.
Alias services offered to support the effective deployment of a Creative Bridge pipeline include training, workflow consulting and pipeline design, virtual asset management and program management.
In todays competitive marketing environment, forward-thinking companies should strive to attain an intuitive visualization pipeline to help tell their story: taking 3D design and engineering assets to compelling sales and marketing tools, said Ashim Bose, director, transportation projects and services for Alias global customer services. Digital marketing efforts represent a means to drive even deeper levels of customer engagement, as they often operate outside of the physical limitations of photography, film, hand illustration and 2D software. Standout marketing campaigns are gravitating toward showcasing the physically impossible. Alias is uniquely equipped to assist companies with their long-term transitions to this Creative Bridge paradigm.
Custom professional services, such as those offered through the Creative Bridge program, are just one of a broad suite of services available through Alias' global customer services division. Building on decades of experience, the company has a deep knowledge of creative digital workflows and digital art requirements; the ability to develop cutting-edge technologies to support custom pipelines and to dramatically accelerate related processes; a worldwide presence that can support global enterprises; and a scalable and secure technical infrastructure.
Other professional services include custom training, custom support, custom engineering, production services and pipeline optimization targeted to both entertainment and design customers.
Alias (www.alias.com) develops software for the film and video, games, web, interactive media, industrial design, automotive, architecture and visualization markets. Alias is headquartered in Toronto with a custom development center in Santa Barbara with offices worldwide.
Bill Desowitz, former editor of VFXWorld, is currently the Crafts Editor of IndieWire.
