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Advertising Deal Signed For Cookie Jar's Magi-Nation Game

Cookie Jar Entertainment has signed on GoFish Corporation as the exclusive in-game advertising partner for their highly anticipated online, role-playing game MAGI-NATION: BATTLE FOR THE MOONLANDS.

GoFish, a leading youth entertainment and media network, will provide content-appropriate advertising support for the free-to-play adventure game.

The advertising in MAGI-NATION: BATTLE FOR THE MOONLANDS will be seamlessly incorporated into the players' gaming experience, and will be suitable for the 8-14 year old target audience.

"After a thorough search for an in-game advertising partner, we chose GoFish because it has proven experience and success in catering to the children's market," said Kenneth Locker, senior vice president of digital media, Cookie Jar Entertainment. "The GoFish Network will help enable us to continue providing the best user experience for our players while generating additional revenue streams from MAGI-NATION: BATTLE FOR THE MOONLANDS."

Cookie Jar's MAGI-NATION online role-playing adventure is based on the popular children's animated television series of the same name, which airs on Kids' WB! on the CW in the US and CBC in Canada.

The series follows the adventures of 15-year-old Tony Jones, an average teen from Earth who finds himself mysteriously transported to the magical world of MAGI-NATION.

Tony and his two young Magi heroes-in-training follow an incredible journey of riddles, battle and self-learning on their journey to defeat the evil Shadow Magi who are out to rule their world.

MAGI-NATION: BATTLE FOR THE MOONLANDS marks a major step in Cookie Jar's entertainment strategy to extend the MAGI-NATION property to its fan-base on a multi-pronged approach via television, consumer products and online worlds.

The game is currently in open beta testing with a commercial launch set for early 2008. Interested open beta participants can sign up by visiting www.magi-nation.com.

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