New Watch [adult swim] initiative expands TV Everywhere strategy, launching live streaming functionality on AdultSwim.com and via the Watch [adult swim] app on iOS and Android devices.
Adult Swim today launched live streaming functionality on AdultSwim.com and via the Watch [adult swim] app on iOS and Android devices. The launch marks yet another step in Adult Swim’s expansion across multiple platforms as it continues to be one of the industry’s most innovative comedy brands.
TV subscribers may now enjoy Adult Swim programming such as the Emmy Award-winning series Childrens Hospital and Robot Chicken in real time wherever they like on any device, adding value to the official site, which ranks among the top five video sites in the humor category, and the popular Watch [adult swim] app which has nearly four million downloads to date. To watch the live streams, viewers will be required to log in using their TV-provider account information.
Live streaming is the newest addition to Adult Swim’s digital portfolio, joining AdultSwim.com’s original and exclusive online comedy content (which includes work from Tim Heidecker & Eric Wareheim and some of the original creative members from The Onion), their top-performing mobile games business that has had 22 iOS apps reaching the App Store’s top 10, a growing slate of independent games published on Steam, and more than 130 free online games.
This is the latest phase in the rollout of TV Everywhere, the industry-wide initiative that gives subscribers to cable, satellite and telco video services access to more of their favorite shows across a wide range of digital platforms.
Adult Swim Digital oversees the management and production of content for the channel’s official site, AdultSwim.com, and digital extensions. A top industry website, AdultSwim.com averages 3.6 million unique users each month in the United States and features more than 130 free-to-play original online games, including top titles such as Robot Unicorn Attack and Amateur Surgeon. Adult Swim has launched 36 apps in the iTunes store, which have ranked in the Top Free Apps, Top 5 Paid Apps and Top 5 Paid Games categories.
Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.’s network offering original and acquired animated and live-action series for young adults. Airing nightly from 9 p.m. to 6 a.m. (ET/PT), Adult Swim is basic cable’s #1 network with persons 18-34 and 18-49, and is seen in 99 million U.S. homes.
Source: Adult Swim
Jennifer Wolfe is Director of News & Content at Animation World Network.