MAXON and Adobe announce strategic alliance to bring creative professionals new levels of digital media content creation.
Technology giant Adobe has entered into a strategic alliance with MAXON, the developer of animation software CINEMA 4D, in order to collaborate on technology that provides creatives in the motion graphics and visual effects industry with new levels of digital media content creation. As part of the new partnership, both companies are expected to collaborate and engineer a pipeline between After Effects and Cinema 4D to give users a seamless 2D/3D foundation.
"Adobe After Effects has a 20 year history of setting the standard for motion graphics and visual effects software,” said Steve Forde, senior product manager for After Effects at Adobe, in a statement from the company. "Collaborating with a market leader in 3D graphics programming like MAXON, will further accelerate how After Effects users create rich engaging experiences."
“CINEMA 4D is a leading 3D solution, and the one Adobe After Effects users have come to know and love because of its real-world 3D capabilities,” said Harald Egel, co-founder and CEO, MAXON Computer GmbH. “We look forward to continued collaboration between our programming and marketing teams to ensure that the interoperability of our software products makes a positive impact on artists seeking to easily and fully integrate 3D into their production pipelines.”
Read below for a message about the announcement from Forde posted on the After Effects blog:
I am super excited about this one – it’s been in the works for quite some time, and I finally get to share a few details.
Today, Adobe announced it is entering into a strategic alliance with MAXON, the makers of CINEMA 4D.
Here’s why we’re doing it:
- After Effects works really well with CINEMA 4D. CINEMA 4D works really well with After Effects. The current interoperability exists between these two applications but, at a fundamental level, don’t really talk to each other in a way that’s super productive.
- I’m a HUGE believer in a simple philosophy – ‘do what you know, and be the best at it’. Hand in hand with this idea means that you DON’T do a whole lot of stuff you don’t know. With this relationship announcement you have two companies who focus on being the very best at what they do.
The alliance between Adobe and MAXON allows us to be very creative in how After Effects and CINEMA 4D work together now and in the future. Both MAXON and Adobe care very deeply about our respective users and see great opportunities in terms of workflow, time savings and creative flexibility.
I wish could go into more detail right now – but stay tuned. This area is about to get very exciting.
Source: Adobe Systems