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A.D. Vision Announces Launch of ADV Toys

A.D. Vision Inc. has officially announced the founding of ADV Toys, the firm's new merchandise division. Word of the new arm was first hinted at Anime Expo 2003. The new division will create toys and collectible merchandise based upon the company's film, manga and original content properties.

A.D. Vision president/ceo John Ledford, said, We are launching ADV Toys at an opportune moment. Consumers who came to love Japanese animation, manga and other genre forms in their childhood and adolescence now have the resources to acquire and collect high-quality toys and models based on their favorite titles. And for younger age groups, we've identified extensive opportunities in age- and budget-appropriate toys and collectibles. As with all of this firm's divisions and major strategic initiatives, our cross-promotional capability is key to our launch of ADV Toys. We're able to reach consumers and potential consumers through ADV Films, ADV Manga, the monthly magazine Newtype USA, and via the Anime Network as well; it's an example of synergy at its best.

A.D. Vision Inc. is the parent company of ADV Films, NEWTYPE USA, ADV Manga Anime Network and more. The firms properties include live-action series like FARSCAPE, EARTH: FINAL CONFLICT, ANDROMEDA and MUTANT X in addition to animated titles like BUBBLEGUM CRISIS, HELLO KITTYS PARADISE, MARTIAN SUCCESSOR NADESICO, MONSTER RANCHER, NEON GENESIS EVANGELION, REBOOT, ROBOTECH, SAILOR MOON, SIN THE MOVIE and TEKKEN THE MOVIE. Further information about the company can be found at www.advfilms.com.

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Rick DeMott
Animation World Network
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