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Activision Unveils Battle for the AllSpark on Its Transformers Site

Press Release from Activision, Inc

Activision, Inc. (NASDAQ:ATVI) is recruiting gamers to join the battle for world domination in the Battle for the AllSpark V2 web game, available to play now at www.TransformersGame.com, the official web site of the Transformers(TM): Revenge of the Fallen video game, developed under license from Hasbro, Inc. Fans that answer the call can join the AUTOBOTS(R) or DECEPTICONS(R) and compete in real time challenges online against other players worldwide for control of the AllSpark and the fate of the world.

Players create their very own TRANSFORMERS character, customizing the character to suit their play style. Players then battle online in this game of strategy, choosing from a number of attacks and defenses in real time, round-by-round combat. In addition, secret codes that allow players to upgrade their characters will be hidden online.

"The Battle for the AllSpark V2 delivers even more challenges and fun than before for our ever-growing and fervent TRANSFORMERS gaming community that spawned in 2007 - we are thrilled to invite fans to join the battle again and immerse themselves in the universe prior to the official Transformers: Revenge of the Fallen game launch on June 23," said Rob Kostich, head of marketing for licensed properties, Activision Publishing, Inc. "In Battle for the AllSpark V2, players can play as an AUTOBOT or a DECEPTICON, picking their favorite character and customizing their abilities on their way to global domination online."

The Transformers: Revenge of the Fallen video game is based on the upcoming live-action feature film from DreamWorks Pictures and Paramount Pictures in association with Hasbro, which opens nationwide on June 24, 2009. The game lets players take on the role of their favorite AUTOBOTS or DECEPTICONS, picking from the largest, most diverse range of playable TRANSFORMERS - each with their own distinct abilities and weaponry. Set in unique environments across the globe such as Cairo and Shanghai, the game allows players to instantly switch between vehicle and robot modes as they drive, fly, fight and blast their way through intense, pressure-packed levels. After engaging in single player action, players for the first time ever will be able to go online and battle friends in all-new multiplayer modes.

The Transformers: Revenge of the Fallen video game is currently in development by Luxoflux for the Xbox 360(R) video game and entertainment system from Microsoft and the PLAYSTATION(R)3 computer entertainment system, and is rated "T" (Teen - Mild Language, Violence); the Windows PC version is being developed by Beenox Studios and is also rated "T" (Teen - Mild Language, Violence); the distinct Wii(TM) and PlayStation(R)2 computer entertainment system versions are being developed by Krome Studios and are rated "T" ("Teen" - Fantasy Violence); two unique AUTOBOT(R) and DECEPTICON(R)-specific Nintendo DS(TM) versions are being developed by Vicarious Visions and are rated "E10+" (Everyone 10 and older - Fantasy Violence); the PSP(R) (PlayStation(R)Portable) system version is being developed by Savage Entertainment and is rated "E10+" (Everyone 10 and older - Fantasy Violence).

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