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Activision Promotes Vrabeck In Organizational Restructure

Kathy Vrabeck has been promoted to president of Activision Publishing and will oversee Activision's product development activities worldwide, including research and development and product acquisitions, as well as the company's global brand management operation. The reorganization also see Larry Goldberg exiting as evp of Worldwide Studios.

In making the announcement Ron Doornink, president of Activision Inc. and ceo of Activision Publishing Inc. said, "The videogame market is increasingly dominated by big franchises offering high-quality products supported with big marketing programs. Today's realignment optimizes Activision's ability to further evolve its franchise strategy and take full advantage of the business opportunities afforded by the later years of the hardware cycle and beyond. Kathy is an outstanding leader and the right person to further integrate our publishing and studio operations and to carry them forward with sound management experience and a keen understanding of building and maintaining brands."

Goldberg resigned as evp of Worldwide Studios at Activision and will be exiting the company effective July 1, 2004 to pursue personal interests.

"It's a difficult decision to leave a company with so many great people and products, but I want to focus my energies on new areas," said Goldberg. "I'm proud of the advancements that the studio has made over the past few years and believe that a strong management team is in place today to continue that progress."

Vrabeck has served as evp of global brand management for Activision since August of 1999.Prior to joining Activision, she was svp/gm of ConAgras Snack Food Division where she led a cross-functional business team responsible for $800 million in revenue.

Before this, she served in various marketing and sales roles for the Pillsbury Co., as as well as holding positions at Quaker Oats Co. and Eli Lilly & Company.

Headquartered in Santa Monica, California, Activision Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision maintains operations in the U.S., Canada, the U.K., France, Germany, Italy, Japan, Australia, Scandinavia and the Netherlands. More information about Activision and its products can be found on the company's Website, at