Activision Gets New Chief Creative Officer

Activision Publishing has appointed Brad Jakeman as Chief Creative Officer, expected to join the company in early November 2008.

In this newly-created position, Jakeman will be responsible for leading global advertising, media, marketing and consumer research for all of Activision Publishing's franchises. Jakeman will report to Mike Griffith, President and CEO of Activision Publishing, Inc.

Prior to joining Activision, Jakeman served as Exec VP, Corporate Marketing for Macy's, Inc. where he managed advertising, brand strategy, branding and identity, creative strategy, in-store visual strategy and direct marketing for the Macy's brand nationally.

Previously, Jakeman spent eight years as Managing Director, Global Advertising at Citigroup where he was responsible for managing brand strategy, creative development and agency partnerships for Citi's brands globally. Jakeman was responsible for Citi's awarded "Live Richly" advertising campaign. Prior to working at Citigroup, Jakeman's career was dominated by senior leadership roles in renowned global advertising networks such as BBDO and Ogilvy in Sidney, London and New York.

Headquartered in Santa Monica, California, Activision's slate of videogames includes the CALL OF DUTY and GUITAR HERO franchises, plus games based on films like KUNG FU PANDA, BEE MOVIE and TRANSFORMERS.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. Visit www.activision.com for more information.

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