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Activision Breaks Out True Crime: Streets of L.A.

Gamers can save the City of Angels and take out the bad guys Hong Kong action flick style with Activisions release of TRUE CRIME: STREETS OF L.A., which has just been shipped to retail outlets for PlayStation2, Xbox and Nintendo GameCube. The game is rated "M" ("Mature" - Blood and Gore, Mature Sexual Themes, Strong Language and Violence) by the ESRB.

"Luxoflux has done a great job of merging three distinct game genres action, shooting and driving with an innovative branching storyline into one action-packed crime drama," said Larry Goldberg, evp of Activision Worldwide Studios. "Gamers will experience an L.A. where high-octane car chases, hand-to-hand combat and explosive shootouts are all in a day's work."

TRUE CRIME: STREETS OF L.A., features an all-star voice cast of top Hollywood talent including Christopher Walken, Gary Oldman, Michael Madsen, Russell Wong, Michelle Rodriguez, Ron Perlman, CCH Pounder, James Hong, Mako and Keone Young. The game will be supported by a soundtrack to debut more than 50 original music tracks performed by rap artists as Snoop Dogg, Westside Connection (Ice Cube, Mac 10 and WC), Warren G, KAM, Jayo Felony, Boo Yaa Tribe and Easy-E Jr., among others.

Activision is supporting the games launch with a multi-million dollar marketing and advertising campaign that includes alliances with THE SOURCE HIP HOP MUSIC AWARDS 2003, MTV2 and PUMA, as well as extensive print, in-theater, broadcast and online advertising that is expected to deliver more than 240 million impressions with the male 18-34 demographic.

Animated vignettes will appear during the broadcasts of THE SOURCE HIP HOP MUSIC AWARDS 2003. The spots will feature Snoop Dogg, Benzino and True Crimes Nick Kang cruising and hangin out at the awards ceremony and will be used to lead into commercial breaks. The awards will premiere on BET on Nov. 11, 2003 at 8:00 pm and will encore throughout the month of November.

TRUE CRIME: STREETS OF L.A., thrusts players into the role of rogue Elite Operations Division operative Nick Kang, a no-holds-barred badass, whose brutal reputation and lethal skills have landed him the nasty task of taking down the Chinese Triad and Russian Mafia cartel that have turned Los Angeles into a war zone. Gamers get engaged in explosive gun battles with double fisted firepower, devastating martial arts brawls and high-speed shootouts across 240 square miles of an accurately recreated L.A. The game's unique branching missions include locating hostile witnesses, infiltrating criminal-infested locations, taking out evasive informants and busting the heavily armed and deadly bad guys.

Founded in 1979, Santa Monica, Californiabased Activision is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision maintains operations in the U.S., Canada, the U.K., France, Germany, Japan, Australia, Scandinavia and the Netherlands. For more information about Activision and its products, check out www.activision.com.

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