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Activision Active on Shrek 3 Games

Spurred by SHREK 2's ranking as the #1 children's videogame in the U.S. for 2004, Activision Inc. and DreamWorks Animation announced that Activision will develop and publish videogames based on DreamWorks Animation's SHREK 3, which is scheduled for release in summer 2007.

"Activision is very excited to further expand its licensing agreement with DreamWorks on the third installment in the blockbuster animated series," said Ron Doornink, ceo of Activision Publishing Inc. "SHREK has proven to be one of the most popular children's videogame properties worldwide and we expect to continue building on the success of the franchise with the release of our upcoming game SHREK SUPERSLAM and future games."

In addition to SHREK 2 and SHREK 3, Activision also holds the exclusive interactive rights to publish games based on DreamWorks' computer-animated feature films SHARK TALE as well as MADAGASCAR, which is set to open May 27 and OVER THE HEDGE, which will be released in 2006.

"We're pleased that the year's #1 movie is also now the year's #1 kids animated videogame," said Anne Globe, head of DreamWorks Consumer Products. "Activision has a strong commitment to making great games, and has worked hand in hand with our animation teams to expand the SHREK universe into a broad world of terrific interactive adventures. We're excited about the future titles for SHREK, as well as upcoming new releases planned for MADAGASCAR and OVER THE HEDGE."

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Rick DeMott
Animation World Network
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