Ginnifer Goodwin (TV's BIG LOVE) will star in ABC's ONCE UPON A TIME pilot, reports Deadline.com. Conceived by LOST's exec producers Edward Kitsis and Adam Horowitz, the story follows a troubled woman who moves to a small Maine town where fairy tales come to life. Goodwin takes the role of Snow White/Sister Mary Margaret, who is put under a spell by the Evil Queen (Lana Parrilla) and must be brought back to life by Prince Charming.