Hollywood, California-based ACME FILMWORKS has completed two :30 spots. In"The Challenge," a live-action commercial for commemorative Pepsi cans thatpromote the return of the Cleveland Browns to competition, images offootball plays appear in the stormy sky above Cleveland Browns player ChrisSpielman who asks the viewer, "So are you ready to be a Browns fan?" Thevisual effects were composed, layered and rendered using Adobe Photoshopand After Effects. Scott Ingalls directed the spot for Dallas, Texas-basedagency, TLP. "IronKid 'n Wheel Skiddin'," a commercial for IronKids Bread,brings to life the idea "just IronKiddin' around" with many fast-pacedanimated scenes, from bicycling to volleyballin' to soccer kickin'. Thecommercial used twenty-three styles of animation including photomanipulation, cut-out, puppet, cel, color pencil, rotoscoping, and clay.Scott Ingalls directed for Dallas, Texas-based agency Publicis.