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Acamar Films Expands ‘Bing’ Team

UK-based independent producer and distributor Acamar Films expands its team, adding Bethan Garton as Head of Licensing and Emma Read as Brand Manager.

London -- UK-based Acamar Films, independent producer and distributor of children’s television show Bing, has expanded its team, adding Bethan Garton as Head of Licensing and Emma Read as Brand Manager. The new appointments join as the brand activity ramps up following the launch of Bing earlier this month on CBeebies in the UK.

Bing already has a strong licensing program in place with partners including HarperCollins which is set to publish TV tie-in titles, and Fisher-Price on board to create a master toy range.

As Head of Licensing, Bethan will be building the licensing program for Bing in the UK and internationally, as the show rolls out to further territories. Bethan was formerly Senior Licensing Manager at The Licensing Company UK (TLC) where she oversaw the development of Bing for two years, before moving to Acamar Films to continue the program in-house. While at TLC Bethan managed the Star Wars, The Gruffalo and MGA brand extension programs, as well as Category Managed Toys, Games, Publishing, Nursery and FMCG. She has also held roles at both Mattel UK and Mattel Canada.

TLC remains licensing agent for Bing in the UK, Germany, France and Benelux, while Bethan’s role at Acamar will encompass seeking agents in further territories and managing these alongside master partners.

Reporting into Bethan as Head of Licensing is new team member Emma Read, who joins Acamar Films as Brand Manager, responsible for product and brand marketing development. Emma began her career at Universal Music and since then has worked on numerous brands such as Postman Pat, Where's Wally?, Tinga Tinga Tales, and most recently whilst at Hallmark UK Emily Button and Forever Friends.

Mikael Shields, Producer of Bing and CEO of Acamar Films, says: “Bethan and Emma both add considerable skill and experience to Acamar and I’m delighted to welcome them both to our team.”

Bing stars Bing Bunny and his learned, ageless caregiver and best friend Flop, along with an ensemble cast of Bing’s close friends and the grownups in each of their lives, all of whom have been specially developed by Acamar for television.

Source: Acamar Films

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