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Academy Calls for Primetime Interactive TV Emmys Entries

The Academy of Television Arts & Sciences Interactive Media Peer Group has announced a call for entries in the category of 2006-2007 Primetime Emmy Awards for Outstanding Creative Achievement in Interactive Television.

"Each year, the Television Academy honors excellence in primetime television programming through the Emmy Awards," said Marcelino Ford-Livene, television academy governor interactive media. "As that programming has migrated to multiple platforms and allowed for viewer interaction, the Television Academy continues to lead the way in recognizing artistic leaders in this new frontier."

The Interactive Media Peer Group is dedicated to enabling the Television Academy membership to recognize emerging television programming formats, innovations by television networks and groundbreaking new television services that include participatory interactive features that enhance the traditional television experience.

Interactive media peer group co-governor Marcelino Ford-Livene, stated, "The Academy of Television Arts & Sciences Interactive Media Peer Group continues to focus on recognizing excellence and awarding Emmys based on creative achievements in an interactive television program, series, or service for primetime. From traditional television network websites like and to new participatory television networks like Current TV or Fuse, interactive network operators like DIRECTV or Time Warner or consumer electronics and software companies like TiVo, Joost, Vongo Apple, Microsoft or SlingMedia, new television services are being created which engage a growing customer base. They provide new interactive programming formats and features that truly demonstrate the evolution of television."

Peer group co-governor David Jensen, continued, "AMERICAN IDOL would not exist in its current form on Fox without interactive participation from their audience via their mobile phones. NBC Universal's HEROES now extends its story through innovative interactive features. It's not about the technology anymore - it's about creating new ways to engage the audience in the television viewing experience - bringing them into the story in a deeper and more profound way. Some of the most successful primetime television programs today have innovative interactive features built into the program format that engage viewers in a way that traditional television just can't."

The Interactive Television Emmy Award honors an interactive television program, series or service for primetime programming that was commercially deployed between June 1, 2006 and May 31, 2007, that demonstrates creative excellence in interactive television. Entries must be received no later than May 31, 2007.

The 2006-2007 awards will recognize excellence in two areas of competition:* Outstanding Creative Achievement For an Interactive Television Program or Series* Outstanding Creative Achievement For an Interactive Television Service

A Blue Ribbon Panel of leading figures in interactive television and digital media will evaluate entries in both categories. Specific requirements for each area, additional information, and the official Entry Submission Form can be found at

The recipients of last year's Interactive Television Emmys were the TiVo Service and (Full Episode Streaming).

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