In Absolute’s Hands, Allstate and Soccer Star Score Big

There's guarding your possessions, and then there's guarding the goal. Allstate insurance has you and your stuff in good hands; as for the goal, leave that to the jaw-dropping speed and reach of Guillermo "Memo" Ochoa, rock star goalkeeper for Mexican soccer team Club America. And leave the VFX and Flame work to post-production house Absolute.

Allstate

Press Release from Absolute

There's guarding your possessions, and then there's guarding the goal. Allstate insurance has you and your stuff in good hands; as for the goal, leave that to the jaw-dropping speed and reach of Guillermo "Memo" Ochoa, rock star goalkeeper for Mexican soccer team Club America. And leave the VFX and Flame work to post-production house Absolute.

Absolute's two new Spanish-language spots for the insurance company, Gloves and Wall, show the young soccer champ in two high-impact settings. In the :30 Wall, Absolute created more than 85 digital mattes of Ochoa leaping to block an incoming shot against a black background and a stark white net.

The :60 Gloves opens as the goalie unwittingly drops his most precious possessions before boarding the team bus; his fans begin a high-speed handoff over rooftops and through crowded streets to get the gloves to him at the next game. The final scene shows Ochoa on the field before a roaring stadium, hands high - and gloved.

"Each of these spots was such a satisfying creative challenge," said Absolute Executive Producer Sally Heath. "From the athletic feats of the fans who hand off the gloves to each other, to the lighting and animating of the stadium and crowds, to compositing Memo's incredible leaps in Wall, Absolute artists had the project in hand."

Credits:Client: AllstateSpots Title: Gloves, WallAir Date: June 2010

Agency: Lapiz/Leo BurnettExecutive Creative Director: Laurence KlingerCreative Director: Javier OsorioAssociate Creative Director: Eduardo CintronArt Director: Cristian DuranCopywriter: Juan Camillo MooreExecutive Producer: Ken GilbergProducer: Daniel PaulSenior Account Executive: Ana Barr

Production Company: Believe MediaDirector: Gerard de Thame

Editorial: Whitehouse ChicagoEditor: Matthew Wood

Telecine: Company 3

Visual Effects: Absolute NYLead Flame Artist: Dirk GreeneFlame Artists: JD Yepes, Mark Epstein, James "Krispy" Cornwell, Josh Laurence, Johnny StaraceCombustion: Krissy Nordella, Warren PaleosLead CG: Minh Nguyen- BACG: Sheri Wong, Andrew HarperMassive: Rick WalliaEP: Sally HeathProducer: Lisa Greenleaf

About Absolute:Founded in 2004 by David Smith, one of the world's leading Flame artists, Absolute is a high-end VFX studio working within the commercial, emerging media, music video, and film communities. With offices in New York and London, Absolute over the years has collected numerous industry accolades including two BTAA awards, a D&AD pencil, a Cannes Lion, an APA Collection Diamond, three Andy wins and an MTV video statue. The New York office opened in 2007, helmed by CD Dirk Greene, to further facilitate Absolute's international client roster with a growing Flame and CG service.

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