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Aardman Teams with Deki To Help Pay It Forward

Aardman Animations and Bristol Charity Deki release a special 70-second film, 'Brigitte, Bruno and Ben,' which demonstrates how a loan of just £10 ($17.10) can change the lives of an entire family in the developing world.

July 21, 2014Aardman Animations and Bristol Charity Deki have released a special 70-second film entitled Brigitte, Bruno and Ben. The film demonstrates through animation how a loan of just £10 ($17.10) can change the lives of an entire family in the developing world.

Brigitte, Bruno and Ben tells the story of Ben in the “developed world” who helps Brigitte in the “developing world” by directly lending her just £10 ($17.10) through the website. Previously Brigitte struggled to feed her family on less than 80p (less than $2) a day.

This film has been written to tell a unique story in a way that provokes action and will inspire positive change. In creating animated content Deki emotionally engages the viewer, as well as presents evidence of the effect a loan can have. The film was written and animated by Lucy Izzard for Aardman and aims to connect with a large range of people from all ages and backgrounds.

Deki is a Bristol microfinance charity that provides ethical loans and business training to people in the developing world enabling them to work their way out of poverty. Deki believes everybody should have the opportunity to earn a living to support themselves and their families.

Deki connects individual lenders in the UK (and overseas) and gives them the opportunity to lend from as little as £10 ($17.10) to a chosen entrepreneur. With an average loan of around £200 ($342.05) several people will lend to each entrepreneur. The website displays pictures and profiles of entrepreneurs who want to borrow money to set up or expand small businesses.

100% of all money lent goes directly to entrepreneurs, and lenders are paid back over 12 months -- the money can then be withdrawn or re-lent to another entrepreneur. Even a small initial investment can help a number of people raise themselves out of poverty. Deki currently works in Malawi, South Sudan and Ghana.

“It is a great privilege to work alongside Deki to help promote their worthwhile fundraising campaign,” said Aardman’s Nick Park, who is also a Deki Patron. “Lucy Izzard has done a beautiful job of telling the Deki story in a simple and engaging way that I hope will encourage people to support the work that Deki do so well.”

Source: Aardman Animations

Jennifer Wolfe's picture

Jennifer Wolfe is Director of News & Content at Animation World Network.