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Aardman Expands Mobile Offerings With Ad-Supported Video

Aardman Animations is expanding its content lineup on mobile. The content will be added to operator 3's ad-supported video service, which is operated by Rhythm NewMedia. Aardman has been successful in this arena with ANGRY KID, which, at its peak, sold more than 10,000 video clips a day over mobile networks. Aardman will be adding onto the ad-supported video service clips from CREATURE COMFORTS, A TOWN CALLED PANIC, PURPLE and BROWN AND MORPH.

"Launching an ad-supported service is the next step in a strategy, which will continue Aardman's leadership in mobile animation services," said Robin Gladman, digital product manager at Aardman Animations. "We are excited about bringing our content on a service that is seeing growth of 600,000 users in the first two months."

"Aardman really understands how to create compelling mobile content," said Nisha Malhan, director business development in Rhythm's London office. "This content will be a great addition to the lineup of comedy entertainment on the service."

Bristol-based Aardman (www.aardman.com), co-founded and run by Peter Lord and David Sproxton, is a world leader in animation. It produces feature films, television series and commercials for both the domestic and international market. The studio's work is often imitated and yet the company continues to lead the field producing a rare brand of visually stunning and amusing independent and commercials productions.

Rhythm NewMedia (www.rhythmnewmedia.com) enables ad-supported mobile content with a broad suite of mobile advertising solutions for operators. Rhythm's technology enables advertising that has broad reach, sharp targeting and precise frequency management. Rhythm automates key business processes and enables measurement and reporting to each member of the mobile advertising value chain. In addition, Rhythm sources content and sells advertising on behalf of operator customers and media companies.

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