Visual effects and design company A52 has appointed a new management team and has added a new senior producer to the staff. Rick Hassen will fill the position of managing director, having most recently served as executive producer for Venice, California-based visual effects boutique Sea Level. Former A52 staff producer Darcy Leslie Parsons has been promoted to the position of executive producer where she will oversee business development, the bidding process and project management. Scott Boyajan has joined the staff as senior producer. Boyajan began producing at POP Television, managing editorial, production companies, agencies and design firms. He left POP to join ATTIK San Francisco as senior producer before returning to Los Angeles to work as a freelance producer on projects for 3 Ring Circus, Superior Assembly and ATTIK. Located in West Hollywood, California, A52's recent commercial clients include Nike, Audi, Toyota and Levi's. They have also completed work on music videos for the Wallflowers, Macy Gray, *NSync, No Doubt and Mick Jagger.