Santa Monica boutique VFX studio provides visual effects for a five-minute film launching the Samsung Galaxy S4 via agency Leo Burnett.
Samsung went big for the launch of its Galaxy S4 phone, showing off the device’s menagerie of cool tech features with a 5:00 musical short film. VFX pros a52 handled all 2D and 3D effects on the upbeat boy-meets-girl story, collaborating with HSI Director Joseph Kahn and the creatives at Leo Burnett.
“Hi Hey Hello”follows a head-over-heels college student across UCLA’s campus and late-night frat houses in pursuit of his dream girl – a quest abetted by the young man’s ever-present Galaxy S4.
Established in 1997 as a destination for high-end photo-real visual effects, a52 has become home to the industry’s most innovative and talented artists. The Santa Monica-based boutique full-service studio works in tandem with award-winning editorial company Rock Paper Scissors and design company Elastic. Clients include commercial work for Target, adidas, Chevy and Nike; VFX work on The Social Network; and comprehensive coloring and finishing for the first season of Netflix’s House of Cards.
Jennifer Wolfe is Director of News & Content at Animation World Network.