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A2E2 Appoints New CFO & Licensing Director

Kids entertainment company A2E2 announced the addition of Chief Financial Officer Harish Seth and Licensing Director Mary Moore Kean.

Press release from A2E2:

BEVERLY HILLS, CA. -- Kids’ entertainment company A2E2, a joint venture between A Squared Entertainment and Tata Elxsi, announced the addition of Chief Financial Officer Harish Seth and Licensing Director Mary Moore Kean.

Newly appointed CFO Harish Seth has 17 years of financial experience with the Tata Group, India’s largest multinational conglomerate.  At Tata, Seth held various positions, most recently as Tata Teleservices’ Regional Finance Controller for South and West India.  At A2E2 Seth will be responsible for overseeing the day-to-day financial operations of the company and manage its continued growth, reporting to Co-Presidents Amy and Andy Heyward.

“We are pleased to welcome Harish to California and to A2E2,” said kids’ entertainment veteran and A2E2 Co-President Andy Heyward.  “Harish brings strong financial acumen, and a valued international perspective to our growing company.”

Also joining A2E2 is new Licensing Director Mary Moore Kean. Reporting to A2E2’s Vice President of Licensing, Laurie Windrow, Kean will be responsible for licensing A2E2 owned intellectual properties such as Warren Buffet’s “Secret Millionaires Club,” Gisele Bü ndchen’s “Gisele and the Green Team,” Martha Stewart’s “Martha & Friends,” Build-A-Bear Workshop property, and several yet-to-be announced properties in development.  Kean has represented the licensing of recording artists such as Madonna and New Kids on the Block while at Winterland Productions as well as historical and movie icons including Albert Einstein, Audrey Hepburn, John Wayne and Marilyn Monroe during her time as Director of Licensing at The Roger Richman Agency.

“Mary is a smart and experienced licensing professional, but more importantly she is a creative and entrepreneurial thinker which is the perfect addition to our growing team,” said Co-President Amy Moynihan Heyward.

About A2E2

A2E2 is a joint venture between A Squared Entertainment and Tata Elxsi (part of the Tata Group), and is a full-service brand entertainment company that creates, develops, produces, merchandises and distributes content across all channels: online, offline, on-air and at retail outlets.

Headquartered in Beverly Hills, A2E2 is managed by Co-Presidents Andy Heyward and Amy Moynihan Heyward. Having spent the last quarter of a century in the kids industry, the two created A2E2 with a mission to develop “content with a purpose” that is as entertaining as it is enriching for kids.  A2E2 is currently producing the “Secret Millionaire's Club” with billionaire Warren Buffett, “Gisele & the Green Team” with supermodel Gisele Bündchen, “Martha & Friends” with American media mogul and business magnate Martha Stewart, and creating a whole new world of superheroes with the great Stan Lee under the “Stan Lee Comics” label.

Jennifer Wolfe's picture

Jennifer Wolfe is Director of News & Content at Animation World Network.