Activision's Call of Duty continues its hot streak with the new campaign by 72andSunny for the game's Elite downloadable content subscription service.
Press release from 72andSunny:
Activision's Call of Duty continues its hot streak with the new campaign by 72andSunny for the game's Elite downloadable content subscription service which will release assets for online gameplay monthly throughout the year. Directed by Caviar's Ruben Fleischer of Zombieland fame, the two debut spots -- a long-form brand video and the January content drop -- feature comedian Rob Riggle taking the game world on a killer tour of the new DLC content.
Post-production and online were done by Logan, with music production from Squeak E. Clean.
Join Up Soldier
CLIENT: Activision Publishing PRODUCT: Call of Duty: Elite TITLE: “Join Up: Elite” :30 & “Join Up, Soldier” 2:36 & “January Content Drop” 1:24 FIRST AIRDATE: January 23, 2012
Agency: 72andSunny Chief Creative Officer: Glenn Cole Creative Director, writer: Jason Norcross Creative Director, designer: Matt Murphy, Peter Novosel Writer: Josh Fell Brand Director: Mike Parseghian Brand Manager: Jen Marvin Director of Film Production: Sam Baerwald Producer: Dan Ruth Business Affairs: Christine Claussen
Production Company: Caviar Los Angeles Director: Ruben Fleischer DP: Damian Acevedo Executive Producers: Michael Sagol and Jasper Thomlinson
Editorial: Final Cut Post-Production: Logan Executive Creative Director: Ben Conrad Executive Producer: Matthew Marquis Online: Logan Flame Artist: Michelangelo
Music Production: Squeak E. Clean Productions Producer: Chris Smith
Audio Post: Lime Studios
Sound Design: Barking Owl
Telecine: CO3 Colorist: Siggy Ferstl
Jennifer Wolfe is Director of News & Content at Animation World Network.