5D | FLUX Kicks Off March 13

Immersive design consortium 5D | Institute will kick off their world-building design discussion series in Los Angeles on March 13, 2012 with ʻ5D | FLUXʼ presented in association with Autodesk and USC School of Cinematic Arts.

Press release from the 5D | Institute:

LOS ANGELES, CA -- Immersive design consortium 5D | Institute will kick off their world-building design discussion series in Los Angeles on March 13, 2012 with ʻ5D | FLUXʼ presented in association with Autodesk and USC School of Cinematic Arts. ʻ5D | FLUXʼ will consist of three, 120-minute interactive sessions spanning three evenings aimed at encouraging in-depth conversations about world-building across disciplines. Each session will be held 7-10pm at the Ray Stark Family Theater at the USC School of Cinematic Arts. Tickets are available for purchase here.

Sessions are $25 each or $60 for a three-day pass.

World-building refers to the iterative design process that creates and actualizes the story space across media, be that game, film, animation, theatre or architecture. This process of developing a dimensional, fictional world created for that story to take place occurs before a specific narrative is locked down. Tuesdayʼs “Inception” session will cover imaging and developing of worlds; Wednesdayʼs “Prototyping” session will discuss testing the story space and visualizing the world; and Thursdayʼs “Manufacturing and Finishing” session will center on building and experiencing the world.

The collaboration with USC School of Cinematic Arts has been a vital component in bringing ʻ5D | Fluxʼ to life as the school has been a steadfast supporter of the 5D | Institute. As an education facility, the schoolʼs importance to the film, television and interactive community is undeniable, making it the perfect partner to host the design forum. The detailed schedule is as follows:

Tuesday, March 13, 2012 – Inception: Imagining and Developing the World “World-building for independent cinema: ʻUpside Downʼ” Presentation By:

Alex McDowell, 5D Creative Director, Designer (Man of Steel, Fight Club, Minority Report) Opening Remarks: Tom Wujec, Design Software Innovator, Autodesk Fellow Moderator: Peggy Weil, Adjunct Producer USC and Digital Media Designer Panelists: Rick Carter, Production Designer (War Horse, Avatar, Jurassic Park) Angus Wall, Editor (The Girl with the Dragon Tattoo, The Social Network) Tom Wujec, Design Software Innovator, Autodesk Fellow Michael Wilkinson, Costume Designer (Man of Steel, 300, Watchman)

Wednesday, March 14, 2012 – Prototyping: Testing the Story Space and Visualizing the World “Building Worlds in Animation: ʻHow To Train Your Dragonʼ” Presentation By:

Pierre Olivier Vincent, Production Designer (How to Train Your Dragon, Flushed Away) Patrick Hanenberger, Production Designer (Rise of the Guardians) Moderator: Henry Jenkins, Media Scholar/USC Provost Professor Panelists: Jerrica Cleland, Cinematographer/Animator (Arthur Christmas, Finding Nemo, Toy Story) Jim Bissell, Production Designer (Mission: Impossible – Ghost Protocol, 300, E.T.) Alex McDowell, 5D Creative Director, Designer (Man of Steel, Fight Club, Minority Report) Tom Meyer, Production Designer (Real Steel)

Thursday, March 15, 2012 – Manufacturing and Finishing: Building and Experience the World “Design for Virtual Production: ʻReal Steelʼ” Presentation By:

Andrew Jones, Art Director (Oz: The Great and Powerful, Avatar, Alice in Wonderland) Jeff Wisniewski, Art Director (Tintin, Real Steel) Opening Remarks: David Morin, Autodesk Moderator: Mike Fink, VFX Supervisor (Avatar, TRON: Legacy, Blade Runner), USC SCA Faculty Panelists: François Audouy, 5D Founding Committee, Production Designer Ron Frankel, Previs Innovator (Fight Club, Minority Report) Habib Zargapour, Creative Director (Microsoft Games Studios), VFX Supervisor (Twiste r, A Perfect Storm, Star Wars: Episode I) Chris Defaria, Producer, Warner Bros (300, Watchman, Harry Potter)

For more information about ʻ5D | FLUXʼ, please visit: http://5dconference.com/articles/824

About 5D | Institute

5D | Institute is a global community of multi-disciplinary creators who are engaged in the pursuit of world-building for the sake of generating exciting new storytelling experiences, across multiple media and narrative disciplines, using digital design processes. 5D has created a global narrative through a unique ʻdistributedʼ conference format, extending and curating the discussion of the role of digital, immersive design across narrative media at numerous international venues, year round. 5D challenges  the current and traditional design thinking through their conferences, which bring together a careful cast of speakers, as thought leaders representing the broad spectrum of narrative media.