4Kids Hungry for WordWorld Deal with Subway

4Kids Entertainment, Inc. (KIDE:PK), the children’s entertainment and merchandise licensing organization and WordWorld, have entered into a promotional partnership with SUBWAY Restaurants for the multiple Emmy Award-winning preschool series.


Press Release from 4Kids Entertainment

NEW YORK – 4Kids Entertainment, Inc. (KIDE:PK), the children’s entertainment and merchandise licensing organization and WordWorld, have entered into a promotional partnership with SUBWAY Restaurants for the multiple Emmy Award-winning preschool series.

This year-long promotion, which targets parents of preschoolers, kicks off next month exclusively at 25,000 participating locations throughout North America.  A WordWorld board book and matching meal bag will be available to preschoolers upon request when purchasing a SUBWAY FRESH FIT FOR KIDS MEAL between October 2010 and December 2011, or while supplies last.

In French-speaking Canadian territories, SUBWAY will be offering a French language version of the WordWorld board book and meal bag.

The promotion will be supported online at www.Subwaykids.com and through in-restaurant signage.

"We are very excited to partner with SUBWAY to launch this WordWorld promotion, offering these engaging books which empower and inspire young kids to get ready to read,'' said Al Kahn, Chairman and CEO of 4Kids Entertainment.

“SUBWAY is the ideal partner to deliver WordWorld books that encourage children and their parents to read together,” said Don Moody, Creator and CEO of WordWorld.  “Getting children ready to read in time for school is imperative for their future success, and this exciting SUBWAY promotion reinforces this message.”

“SUBWAY continues to provide premiums of value to kids of all ages,” said Tony Pace, Chief Marketing Officer of the SUBWAY Franchisee Advertising Fund Trust.  “The partnership with 4Kids Entertainment, which is known as one of the premier providers of educational entertainment for children, further demonstrates Subway’s commitment to youth.”

WordWorld is an award-winning, multi-platform media franchise with a focus on helping young children develop literacy skills.  The WordWorld television series is currently broadcast in 10 languages and in over 90 countries. This includes PBS KIDS in the United States, TVO in Ontario, Canada and Knowledge Networks in British Columbia, Canada.   Results from a groundbreaking study funded by the U.S. Department of Education demonstrate that WordWorld improves early literacy skills. Please visit WordWorld.com to view an episode, consumer products and digital resources.

About Word World, LLCWord World, LLC, created by Don Moody, is an award winning multi-platform media franchise with a focus on helping develop literacy skills among three- to six-year-olds.  Through a first-of-its-kind, patent-pending learning tool, all WordWorld products embed words into images to enhance word recognition. WordWorld is partially funded by the U.S. Department of Education and is part of the Ready To Learn literacy initiative focused on helping children ages two to eight improve their reading skills. The Ready To Learn initiative is a partnership of the U.S. Department of Education, the Corporation of Public Broadcasting, PBS and the Ready To Learn Partnership.

About SUBWAY RestaurantsThe SUBWAY restaurant brand is the world's largest submarine sandwich franchise, with more than 33,000 locations in 91 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, SUBWAY was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY brand was ranked the number one global franchise opportunity in Entrepreneur magazine’s 2010 “Annual Franchise 500” listing for the 17th time in 23 years. For more information about the SUBWAY chain, visit www.subway.com and www.subwayfreshbuzz.com.  SUBWAY is a registered trademark of Doctor’s Associates Inc.

About 4Kids Entertainment, Inc.With U.S. headquarters in New York City, regional offices for its trading card business in San Diego, California and international offices in London, 4Kids Entertainment, Inc. (KIDE:PK) is a global organization devoted to the creation, development, production, broadcasting, distribution, licensing and manufacturing of children’s entertainment products.

Through its wholly owned subsidiaries, 4Kids produces animated television series and films, distributes 4Kids’ produced or licensed animated television series for the domestic and international television and home video markets, licenses merchandising rights worldwide to 4Kids’ owned or represented properties, and operates Web sites to support 4Kids’ owned or represented properties. Through its majority-owned trading card company and Web site company, 4Kids produces and markets collectible trading card games. Additionally, 4Kids programs and sells the national advertising time in “TheCW4Kids” five-hour Saturday children’s television morning block on The CW television network.  Additional information is available on the www.4kidsentertainment.com corporate Web site and at the www.4kids.tv game station site.

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