4Kids Ent. has formed 4sight licensing solutions inc., a new subsidiary, to specialize in the marketing and licensing of brands geared primarily to adults, teens and "tweens."
Headquartered in 4Kids Ent.'s New York City offices, 4sight licensing solutions will build brands through targeted licensing and promotional activities. 4sight will take the lead in the branding efforts for existing brands that 4Kids represents, such as the Royal Air Force, the American Kennel Club and the Cat Fanciers' Assoc. Additional brands will be added to the 4sight stable to become a leader in the licensing and brand building of properties targeting an older demographic than what 4Kids specializes in.
"We have built an impressive roster of captivating and successful children's entertainment properties," said Alfred R. Kahn, chairman/ceo of 4Kids Ent. "Given the increased number of brands that we are representing that focus on an older audience, we felt it would be beneficial to organize a new subsidiary primarily devoted to the marketing and licensing of these brands. We believe that we can successfully utilize our marketing and licensing expertise to build brand value for properties targeting an older consumer that are not necessarily media or character driven."
4Kids Ent. is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; television, film, music and home video production and distribution; media planning and buying; product development and website development. For further information, visit www.4KidsEntertainment.com and www.4Kids.TV.