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4Kids Ent. Fashions Bratz CGI Series for Fall TV Wardrobe

The BRATZ CGI animated television series, featuring the incredibly popular BRATZ characters from MGA Entertainment, will air this fall on 4Kids TV(TM), 4Kids Entertainment's Saturday morning children's programming block, beginning Sept. 10, 2005, on FOX.

BRATZ joins the 4Kids TV girls block, which includes the popular WINX CLUB and MEW MEW POWER. Japanese animated hit MAGICAL DOREMI also will join the girls block for girls 6-12 when the fourth season of 4Kids TV launches on September 10.

"We are delighted to have the BRATZ girls join the strong 4Kids TV fall lineup," said Alfred R. Kahn, chairman/ceo of 4Kids Ent. "BRATZ truly resonates with girls, appealing to their emerging sense of fashion and friendship.

"The BRATZ fans have been asking for a TV show for the past few years," said MGA Ent. ceo Isaac Larian. "Their wish will finally come true! The people at 4Kids are passionate and entrepreneurial, and we are delighted to be working with them."

More than 100 million BRATZ fashion dolls have been sold worldwide since their debut in 2001. Also known as "The Girls with a Passion for Fashion," BRATZ are known for their sassy style and attitude.

The BRATZ animated series follows the exciting adventures of Yasmin, Cloe, Sasha and Jade as they scoop stories for their hip teen magazine. The series is being animated by Mike Young Prod.

4Kids TV's exciting fall lineup also marks the debut of the all-new G.I. JOE SIGMA 6, as well as returning shows TEENAGE MUTANT NINJA TURTLES, ONE PIECE andSONIC X. 4Kids TV airs Saturdays at 8:00 am. to noon (ET) on FOX.

Headquartered in New York City with international offices in London, 4Kids Ent. (www.4Kids.TV) is a global provider of children's entertainment and merchandise licensing. 4Kids through its wholly owned subsidiaries provides domestic and international merchandise licensing; product development; television, film, music and home video production and distribution; media planning and buying; and website development.

Headquartered in Van Nuys, California, MGA Ent. (www.mgae.com) is a leader in consumer entertainment products for children of all ages. The company creates and manufactures lines of proprietary and licensed products, including toys and games, dolls, consumer electronics, home decor, stationary and sporting goods.

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Rick DeMott
Animation World Network
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