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3ds Max On Board for PS3

Autodesk Inc. announced plans to support Sony Computer Ent. Inc.'s (SCEI) next-generation PlayStation 3 unveiled at E3 last week. Autodesk also announced intention to support 3ds Max title developers who may rely on the Collada? format to streamline the complexities of next-generation game title development.

With the overwhelming computing power announced in PlayStation 3 from powerful Cell processing, advanced graphics capabilities of RSX, which is jointly developed by NVIDIA and SCEI, and support for high-resolution 1080p, demand for HD game titles is expected to explode.

"With a long-term business relationship with SCEI, Autodesk is committed to its on-going support that will directly benefit our 3ds Max customers as they create new, imaginative film-like game titles for PlayStation 3 platform," said Marc Petit, vp of product development and operations, Autodesk Media and Ent. "We are delivering the innovative tools and game pipeline solutions needed to help our customers realize their ideas and harness the amazing power of PlayStation 3. We are excited to support SCEI and the game developers who create game titles as they innovate for the future of 3D entertainment."

Founded in 1982, Autodesk Inc. ( is headquartered in San Rafael, California. The company recently renamed Discreet to Autodesk Media and Ent. The division best known for 3ds max and other digital imaging software will continue to service the film, video, gaming and related media and entertainment markets. This renaming ensures that the creative toolset from Autodesk Media and Ent. will stay on the leading edge of product innovation.