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3-D Beowulf Posts Highest Grossing Second Weekend in IMAX History

BEOWULF: AN IMAX 3-D EXPERIENCE grossed $2.95 million on 84 domestic IMAX screens during its second weekend, setting a new record for the highest grossing second weekend in IMAX history. IMAX theaters contributed more than 17% of the weekend's overall domestic box office of $16.5 million on less than 2% of the screens, with a per-screen average of $35,076. The 10-day domestic total for the IMAX 3-D release was $8.8 million, with a per-screen average of $104,500. Further, 45 of the 50 top-performing domestic locations playing BEOWULF were IMAX theaters. The worldwide IMAX total for BEOWULF has reached $11.1 million.

"The record-breaking second weekend performance of BEOWULF in IMAX theaters provides another example of how IMAX 3-D can drive multiplex attendance," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "As 3-D content becomes increasingly available in theaters around the world, we believe that IMAX 3-D will remain the gold standard and continue to be first choice for consumers who want to experience movies in a way they cannot get anywhere else."

The IMAX 3-D version of BEOWULF also continued to show strong results internationally, grossing $1.3 million on 35 screens through the second weekend, bringing the international total to $2.3 million. London's bfi IMAX theater was up 2% over its opening weekend, posting more than $115,000 for the second weekend in a row, and in Russia, Moscow's Nescafe IMAX theater posted more than $120,000 in gross box office receipts, selling out every show through its four-day opening weekend.

"BEOWULF is an exciting picture that is ideally suited to IMAX 3-D and the second weekend results show that word-of-mouth is clearly kicking in," said Greg Foster, chairman and president of IMAX Filmed Ent. "We're also very pleased with the international results, which serve as another testament to the people at Paramount Pictures, Shangri-La Ent. and Warner Bros. Pictures, who have done an outstanding job of delivering a movie that resonates well with IMAX audiences globally."

IMAX Corp. (www.imax.com) is one of the world's leading digital entertainment and technology companies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theaters delivering among the world's best cinematic presentations using proprietary IMAX, IMAX 3-D and IMAX DMR technology. As of Sept. 30 there were 296 IMAX theaters operating in 40 countries.

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Bill Desowitz, former editor of VFXWorld, is currently the Crafts Editor of IndieWire.

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