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ANIMATION WORLD MAGAZINE - ISSUE 5.6 - SEPTEMBER 2000
| Making Money Online: Game Creators (continued from page 1) Check It Out
Opening my first solitaire game, an ad for Fuenth Coffee (www.fuenthcoffee.com) hovered unobtrusively over the left hand side of the playing table. Two games later that ad changed to Interscope Technologies (www.dfdis.com), which provides Internet Solutions for Pathologists. Following the game, I was given the opportunity to view the sponsors of the advertisements including (in addition to those mentioned) Tickets.com, Star Gate Internet Service, e-spotmarket.com, Heinz foods, Commer Builder.com, Boston Market, Carrier.com, GNC Vitamins for Women and College Inn Soups. Hoping to make Adaboy-enabled games the pastime of choice for online gamers, the site plans to offer high-scorer programs, giveaways, sweepstakes and prizes. At present, the company is searching for sites to carry Adaboy-enabled games, including action games that could, for example, show a player a real advertisement on the side of a tunnel in a racing game. Not only does this make the game more real to life, it also provides a landmark for the player without being a distracting element.
In addition to negotiations with a known teenage girl's site, the company also hopes to place Adaboy advertising messages within well-branded game sites and popular virtual mall destinations. "Behind the scenes we are a young company working to establish relationships with branded game companies," explains Pearson. "In a way it is a bit like the chicken and the egg, they want to see the success, which we are experiencing, before committing." Adaboy is looking for new, original games in which to embed their Targeted Message Technology. Game developers interested in an alliance with Adaboy should contact Neil Morrow at neil@adaboy.com. Jacquie Kubin, a Washington, DC-based freelance journalist, enjoys writing about the electronic entertainment and edutainment mediums, including the Internet. She is a frequent contributor to the Washington Times and Krause Publication magazines. She has won the 1998 Certificate of Award granted by the Metropolitan Area Mass Media Committee of the American Association of University Women.
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Note: Readers may contact any Animation World Magazine contributor by sending an e-mail to editor@awn.com.
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