ANIMATION WORLD MAGAZINE - ISSUE 5.05 - AUGUST 2000

WAM!NET at SIGGRAPH 2000

by Stephanie Argy

As visitors to SIGGRAPH 1999 may have learned, WAM!NET offers a way for companies that create digital content to store, share, transmit and render their projects. "We try and remove a lot of the headaches of putting together a computing system," said Anne Wagner, the company's manager of marketing programs. "WAM!NET takes on the burden of putting together the infrastructure."

Now networking... © WAM!NET

Founded in 1995, WAM!NET began as a network enabling media-related businesses to collaborate online. Today, the company has approximately 6,800 users who connect to the service via the Internet -- usually T1 or ISDN lines -- and another 1,900 direct users who connect via "purple boxes" provided by the company. The purple-box service provides a server, a router and a communications box that connects the company directly to the WAM!NET network.

WAM!NET has clients ranging from newspaper publishers to pre-press firms to 12 of the 20 largest retailers in the United States, but the company is also building a strong presence in the entertainment industry, especially in the visual effects and post-production communities.

Among the company's early entertainment industry clients were the Mill and Mill Film in London. "About two years ago, we were approached by someone we knew in a previous life who had just started working at WAM!NET," recalled Roy Trosh, head of technology at the Mill. The Mill and Mill Film were offered a chance to beta-test a direct WAM!NET connection. "I guess it was quite successful, because we didn't give it back," Trosh said.

Trosh explained that the service is used extensively by both the Mill, which does post-production work on commercials, and its sister company, Mill Film, which specializes in effects for feature films. "About 20% of the work we do at the Mill is for U.S. agencies," Trosh said. "We use it for that, for our commercials."

On the feature side, he said, the arrival of the WAM!NET connection coincided with a number of projects on which the directors wanted to stay in close contact with the facility as they worked.

WAM!NET worked with Mill Film on Gladiator. TM & ©2000 DreamWorks LLC.

On the movie Gladiator, for example, director Ridley Scott shot at locations ranging from Malta to Morocco, then went to Los Angeles to edit the movie. By using WAM!NET, he was able to stay in touch with the London-based visual effects team throughout the process. "It just stops directors having to fly around the world to see viewings," Trosh said. "Everybody's used to double-clicking on their PCs and seeing a Quicktime movie." He said that working via a network also accelerates the post-production process, eliminating the need to strike a tape, mail it to a director on the other side of the world, then wait for the reaction. With WAM!NET, feedback is almost instantaneous -- or, as Trosh said, "It eliminates that five-day turnaround."

Trosh emphasized that one of the biggest changes in WAM!NET since its early days has been the improvement of a client's ability to follow the progress of a transmission. "WAM!NET enables a user to send a data file, go to the Web site and see where that package is," Trosh said. "Since the information is accessed through WAM!NET's Web site, the customer can track the package from any computer, logging on from home to see if the file has actually been delivered."

While WAM!NET continues to promote all of its various services, at SIGGRAPH 2000 its emphasis was on ROD! and ROD! Lite, the company's render-on-demand services.

According to WAM!NET estimates, a 100-frame sequence that would take about 16 and a half days to render on a single desktop computer could be done in about four hours using the ROD! service. The render-on-demand services thus make it possible for both large companies and boutiques to take on larger and more complicated projects.

At SIGGRAPH 2000, the company unveiled ROD! Lite, an Internet-based rendering service expected to be available by the end of this year. Providing access to the company's 350-computer render farm, ROD! Lite initially will support Windows NT, with support for additional platforms scheduled for 2001.

Several companies that encountered WAM!NET at SIGGRAPH 1999 have since taken advantage of ROD! Norm Stangl, CEO of Spin Productions, said that at last year's gathering, his company had just agreed to generate about 11 minutes of 3D work in Cyberworld, an animation showcase for IMAX theaters. "We were looking for render solutions," Stangl said.

Each computer-generated Cyberworld frame had between 100 and 150 layers and required an average of four hours to render. Furthermore, because this was a 3D project, each frame was doubled -- one frame for the right eye, one frame for the left. As a result, the project comprised approximately 30,000 frames, which required about 58,000 hours of rendering time. "Rendering the whole film on one processor would certainly have been a daunting task," Stangl said.

After examining the various options available, Spin decided to use WAM!NET. "The deciding factor was whether WAM!NET had enough processors on-site to manage our job," Stangl said. "They had the horsepower. They also had the bandwidth to make it practical for us to send them images to render (which) they could send back, rather than sending them back and forth on tapes."

The rendering process nevertheless required a degree of faith. "It was quite a render task all around, and to be doing it remotely was quite daunting," Stangl said. "We were also beta-siting WAM!NET, so we were in a very risky position. We entered into this knowing that in beta mode, you have to work through issues." WAM!NET technicians did their best to resolve any problems. "They responded well to our challenges," Stangl said. "It was a good working process to get this up and running."

Spin's first renders went to WAM!NET in February, and Stangl estimated that at one point during the process, there were 500 to 600 machines working on the project. When Spin sent its shots to WAM!NET for rendering, he added, they were sent in multiple layers. "The file sizes were so huge, it was the most practical approach," Stangl explained.

 

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