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ANIMATION WORLD MAGAZINE - ISSUE 5.02 - MAY 2000
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The Problem With Bad Teeth The film does not even try to give any kind of psychological background or depth to the characters or their actions. Perhaps the idea is to keep the action so high that the spectator does not have time to think about the story or characters. Well, this simply doesn't work. In the past a successful animated feature might turn into a family of products, like toys, games, etc. Now the order is being reversed. A successful product or game will become a film using the slight dramaturgy of a computer game for example for an entire plot. But which film will we see in the cinemas around the corner -- Dog Days or Heavy Metal F.A.K.K.2? The answer is so clear it's not even worth guessing.
Entering Theatres An experienced European film producer told me
in Potsdam about his new, well made feature animation made for family
audiences. When he screened it to the major distributors no one was
interested. ’No cinema would take anything other than Disney,’
they said. However, the producer didn't give up. He contacted the
multiplex cinema owners directly and screened the film for them. Their
response was completely different. The cinema owners said that it
was exactly the kind of family film they needed for their theaters,
but could never get. Now the film To get more visibility for animation in Europe, Cartoon, the organizer of Cartoon Movie, will launch the Cartoon Movie Awards at the third Potsdam meeting next year. Specialized cinema journalists will propose candidates for the merited Animated Film, Producer and Distributor of the year in the area of European animated features. A fourth prize will reward any particularly effective initiative that has attracted wide audience interest. Heikki Jokinen is a freelance critic and journalist based in Helsinki, Finland. He specializes in comics, short films and animation. He is chairman of the Finnish Art Critics' Association and the former president of ASIFA Nordic, the ASIFA regional body for the five Nordic and three Baltic countries. |
Note: Readers may contact any Animation World Magazine contributor by sending an e-mail to editor@awn.com.
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