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ANIMATION WORLD MAGAZINE - ISSUE 4.5 - AUGUST 1999
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Commercials
Interface Media Group Animates PSA. Washington, D.C.-based
Interface Media Group did the 3D animation for "Warning Label."
Developed through Washington, D.C.-based Ogilvy Public Relations
Worldwide for the Centers for Disease Control in Atlanta, Georgia,
the spots use two 3D characters, Carson and Noma, to help stress
the need for protection from ultra-violet sunrays to avoid skin
cancer. Carol Hilliard was art director and 3D animator. Live-action
footage was produced by Washington, D.C.-based ThinkFilm. Joe Becker
directed and Stephanie Antosca Boright produced for ThinkFilm. Don't Miss The 1999 AICP Show! The Association of Independent Commercial Producers' (AICP) Eighth Annual AICP Show, The Art & Technique of the American Television Commercial, debuted at The Museum of Modern Art in New York City on June 9th, and will tour in the United States and internationally until April 2000. The show consists of about fifty live-action and animated spots. Selections were made by more than 400 judges throughout the US, as well as a panel composed of members of the industry from advertising agencies, production companies, and editorial shops. Honors went to up to three commercials in each of 22 categories, among which were visual style, cinematography, humor, animation, talent/performance, sound design, and advertising excellence in single commercials, as well as campaigns. The show honors several spots that feature digital effects. These include ILM's First Union Bank "Launch," directed by Steve Beck, which won for Production Design and Visual Effects, as well as First Union Bank "Noise," and First Union Bank "Cityscape," both by ILM and Steve Beck. Three animated commercials are included. They are Mazda "Cool World" by Rhythm & Hues Studios, directed by Charlie Watson; Maryland Lottery "Diner," by Will Vinton Studios, directed by Skeets McGrew; and Cool from Nestea "Ksiki-Mart," by Bolexbrothers, directed by Dave Borthwick. Founded in 1972, the AICP represents companies that specialize in producing commercials for advertisers and agencies. The association has national offices in New York and Los Angeles and eight regional chapters across the nation.
Here are the current touring dates for the show:
Seeing Spots. New York City-based Black Logic and
AFCG have created Cinnaburst gum's "Snowboarder"
spot for agency Bates USA. The spot features a bouncing CG created
piece of gum in a snowboarding environment. Floyd Gillis directed
the CGI for AFCG, Michel Suissa directed the visual effects for
Black Logic, and Geoff McGann directed the spot for Manifesto which
combines live-action with CGI. . . Quiet Man did the CGI
effects for "Limo," a spot for Denny's new All-Star Slams
line of breakfast combos. A follow-up to last summer's "Rooster,"
"Limo" features a studish rooster wooing a barnyard of
lovesick hens to the beat of The Commodore's "Love Machine."
Michael Schrom directed for production company Michael Schrom &
Company; Marie Lenz was executive producer, and Philana Dias was
Flame/effects artist for Quiet Man. . .
India-based Graphiti Multimedia has completed a :20 spot
for Wimpy's Fast Food (New Delhi, India). The spot features a jolly
and plump animated man who entices viewers by wielding his fork
around live footage of a Wimpy's cheeseburger and fries. Graphiti
used Cambridge Animation Systems' Animo software. Puneet directed
for production company Chaitra Leo Burnette (Delhi). . . Hollywood-based
Ring Of Fire has completed the visual effects for two spots
for the Nissan Infiniti Q45 SUV sedan. "Monoframe" shows
the solid, steel chassis of the Infiniti Q45 SUV sedan falling toward
the Mojave Desert, then transforming into a shining Infiniti Q45
when it hits the ground. "Flower" uses time-lapse photography
to show a flower blooming in the glow of the head lamps of a new
Infiniti Q45. Live-action was directed by Nico Beyer for New York-based
Compass Films, and TBWA Chiat/Day was the agency. . .
Hollywood-based Super 78 used Adobe After Effects 4.0 to design the 2D graphics for a :30 spot, "Wanna Bet?," for YouBet.com, a new thoroughbred horseracing on-line wagering service. . . Santa Monica, California-based Mixin Pixls completed the computer animation for "Mouse," a spot for DiTech.com in which a computer comes to life and tells its owner about DiTech.com. Live-action was directed by Ken Roberts for Laguna Beach, California-based Ken Roberts Productions. . . Toronto-based TOPIX/Mad Dog has completed the computer animated :15 Russell Stover Peanut Butter and Jelly Cups "Oil Well" for Russell Stover and Berstein-Rein. For the spot, TOPIX/Mad Dog developed proprietary fluid dynamics software that can be customized to replicate jelly spurting out of an "oil" derrick. Done in Softimage, the spot features little chocolate construction workers who become excited when their derrick hits jelly. Sean Montgomery directed. . . Mumbai, India-based Graphiti Multimedia has completed "The Case of the Missing Tooth" for Pepsodent, a 7-minute infomercial in which detectives Sqeezy, a tube of toothpaste, and Bristles, a toothbrush, work their way through a tooth maze, battle germs in a haunted house, peer into a food cave, and are lectured by a dentist who explains to them the benefits of good oral hygiene. Traditional line drawings were used to create the characters, but environments were produced in 3D Studio Max. Cambridge Animation Systems' Animo Ink-and-Paint and Director modules were used to integrate and composite the drawings and 3D scenes. . . London-based Passion Pictures' CG animation director Chris Knott and post production house Rushes' Paul Wratten have finished "Very Boggy," a :40 spot for Nouvelle toilet tissue. In the spot a variety of toilets open and shut in time to the music of Handel's "Water Music." CG animator Chris Knott reproduced the toilet seats which were first shot as live-action reference. Mark Wilson completed all the builds, surfacing, lighting, and compositing in Lightwave 5.6.
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