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ANIMATION WORLD MAGAZINE - ISSUE 4.4 - JULY 1999
Commercials
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"Pool Party." Courtesy of (Colossal)
Pictures.
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Commercials: Seeing Spots. San Francisco-based (Colossal) Pictures
has created a hand-drawn 2D :30 animated spot for Old Navy Tie-dye shirts
that is done in a retro-style. George Evelyn directed "Pool Party,"
which features a pastiche of early 1930s rubber-hose style animation, and
is especially reminiscent of Ub Iwerks and color Van Beuren shorts. The spot
opens with a black and white scene of children and animals moping around a
deflated backyard pool, and begins to change to color when two kids arrive
wearing Old Navy Tie-dye shirts. The kids bring life, and music, to the party
with the help of the Old Navy mascot, Magic the Dog. Colossal also completed
"I Scream" for Kraft Foods Marshmallow Alpha-bits. Directed by Charlie
Canfield for Agency Ogilvy & Mather L.A., the spot is about a group of
marshmallow vowels joining up for a rowdy "I scream for ice cream"
game. The spot uses traditional cel and computer animation. San Francisco-based
Giant Killer Robots did the CGI. . . . . .
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"I Scream." Courtesy of (Colossal)
Pictures.
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"Agent M." Courtesy of Class-Key Chew-Po Commercials |
Class-Key Chew-Po Commercials has created a series of "Agent
M" spots for McDonald's. Directed by Walter Santucci (Evil Cat),
the 2D animated spots feature two characters, Agent M and his partner Sidecat.
Their goal is to find and acquaint the public with the great food bargains
at McDonald's. Agent M, voiced by Adam West (Batman), is a detective
with the cool confidence of James Bond, but with the clumsiness of Inspector
Clouseau. Sidecat, voiced by Taurean Blacque (Hill St. Blues), saves
the day when his boss screws up. Class-Key Chew-Po, with Absolutely Productions
Limited, also created "Lunch Order," a spot for Procter &
Gamble's Head & Shoulders Menthol shampoo. The spot features an animated
"Jittery Julian" who transforms into a confidant "Cool Jules"
after using the shampoo. Class-Key Chew-Po's Stig Bergqvist directed for Agency
Saatchi & Saatchi/London. . .
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A Head & Shoulders shampoo spot by
Class-Key Chew-Po Commercials and Absolutely Productions Limted. Courtesy
of Class-Key Chew-Po Commercials.
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J.J. Sedelmaier Productions has created "Lintbrush," a :30
spot for Quilted Northern bathroom tissues. Directed by J.J. Sedelmaier, and
designed by Bonnie Timmons, the 2D animated spot shows quilters at work while
they discuss the amount of lint in other tissue brands, as compared to Quilted
Northern tissues. Sedelmaier also created "Dream Job," a :10 film
for NBC's Today Show's Al Roker, which shows the morning talk show's
weatherman together with sun and cloud characters. J.J. Sedelmaier directed.
. .
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| "Lintbrush." Courtesy of J.J. Sedelmaier. | "Wonka Xploder." Courtesy of Passion Pictures. |
Passion Pictures has created a new fully computer generated spot starring
Willy Wonka (Willy Wonka And The Chocolate Factory). Launching Rowntree's
new Wonka Xploder chocolate bar, the :20 spot shows Wonka and his chocolate
factory where teams of robots stir vats of bubbling chocolate, and brightly
colored machines create delicious chocolates. Willy tests his new invention,
the Wonka Xploder, on two boys who are inside a sealed testing room. The boys
are startled when the chocolates explode and the secret ingredients burst
to life. Paul Smith and Oliver Reed directed using Lightwave software. Passion
Pictures also created a :60 spot for Virgin Cola, "Roller Girl,"
which features a roller-blading 2D animated heroine designed and conceived
by Jamie Hewlett, creator of Tank Girl. The spot was directed by Robert
Valley and Chris Hauge for agency Rainey Kelly Campbell Roalfe. The spot was
first pencil drawn and hand painted before being computer painted in Toonz,
with traditionally painted and airbrushed backgrounds added. . . Portland,
Oregon-based Will Vinton Studios has completed two spots. "Diner"
is a stop-motion animated spot for the Maryland Lottery, and won a 1999 Bronze
Clio. Skeets McGrew directed for Agency Eisner & Associates. "Bunnies"
is a spot for Citibank and uses reference footage based on an origami artist's
work which was manipulated using Maya software. Skeets McGrew directed for
Agency Y & R New York. . .
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| "Roller Girl." Courtesy of Passion Pictures. | "Diner." © Will Vinton Studios. |
India-based Graphiti Multimedia has completed a :20 spot for Titan
Alarm Clocks using Cambridge Animation Systems' Animo and 3D Studio MAX software.
In the commercial, the prince from the "Sleeping Beauty" fairy tale
uses an alarm clock to wake the princess. Sunil Shetty directed. . . San Francisco-based
The Attik has finished "Deep Sea," a :30 PSA for The Monterey
Bay Aquarium. The spot contrasts the depth of the ocean with the highest points
above sea level such as the Empire State Building and Mount Everest. It combines
live-action vignettes, taken from stock footage, with computer rendering.
Simon Dixon directed for Agency Goldberg Moser O'Neill Adverting. . .
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| Titan Alarm Clocks by Graphiti Multimedia. Courtesy of Cambridge Animation Systems, Inc. | "Newlyweds." Courtesy of Loop Filmworks. |
New York-based Spontaneous Combustion has created the CGI for "It All Starts with ABC," a :15 spot for Post Alpha Bits cereal created to accompany PBS' Arthur. In the spot the camera slowly pulls back from Alpha-Bits-like letters to reveal that they are part of words on a page, and that this page is in a book, and that this book is part of a stack which grows past a UFO in outer space. The spot used Adobe After Effects to create matte paintings which were nested inside one another to create the cosmic zoom effect. 3D Studio Max was used to create the books. Tony Robins directed for Agency Ogilvy & Mather. . . New York-based Loop Filmworks has completed "The Honeymoon Suite," a stop-motion animated spot for HBO. Directed by David Chartier, the spot features a Brooklyn-accented bellhop who guides a newlywed couple through their honeymoon suite. The couple are uninterested in what the bellhop says until he mentions that the room comes with HBO.
Note: Readers may contact any Animation World Magazine contributor by sending an e-mail to editor@awn.com.
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