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ANIMATION WORLD MAGAZINE - ISSUE 4.1 - April 1999
Licensing
Toying Around With Cartoons. Mattel and Nickelodeon have partnered to
create toys for the Nicktoon series, CatDog. The two-headed toys
hit stores in March `99. The line includes Pull and Pose CatDog ($19.99),
a plush stretchable and posable toy; Toon Team Packs ($14.99), six-inch
mini-plush dolls with accessories; CatDog Ride-On Bicycle ($10.99), a bicycle
for the wacky duo; and Stretchy CatDog ($7.99). . . . McFarlane Toys, Spawn
creator Todd McFarlane's toy company, has created a set of Yellow Submarine
action figures based on the animated cult classic Beatle's film. The toys
bring back John, Paul, Ringo and George in all their glory along with the
Blue Meanie, and will be available later this year when the film is finally
re-released. . . . ToyBiz announced at ToyFair `99 that they have acquired
the license to produce toys based on MTV's Celebrity Deathmatch.
. . . Anime fans will soon be able to acquire Speed Racer toys. ReSaurus
is producing 12" Speed Racer and Trixie action figures, as well as
Mach V and Shooting Star action playsets.
Cinar Gets Scarry-ier. CINAR Corporation has entered into a new alliance
with Viacom Consumer Products, in a move that will broaden the merchandising
rights associated with stories and characters created by Richard Scarry.
Under the terms of the agreement, CINAR's role is expanded from producer
of the animated series, The Busy World Of Richard Scarry, to a licensing
and entertainment partner with Viacom Consumer Products and the Estate of
Richard Scarry. CINAR will be responsible for licensing the entertainment
and educational categories, including programming, home video, music and
the development of a new television series; while Viacom Consumer Products
will act as lead licensor in all other product categories.
Note: Readers may contact any Animation World Magazine contributor by sending an e-mail to editor@awn.com.
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