ANIMATION WORLD MAGAZINE - ISSUE 3.8 - November 1998



Internet & Interactive

Rugrats Crawl Onto Computers. Broderbund Software has released its first three Rugrats CD-Roms: The Rugrats Movie Activity Challenge, Rugrats Adventure Game and Rugrats Print Shop. Aimed at kids aged 6-12, the activity-based games include creative activities, problem-solving stories and story-based adventures. Tie-in promotions with Burger King, Blockbuster, Oral-B, Simon & Schuster and other affiliates in the Viacom universe will coincide with the November release of the theatrical feature, The Rugrats Movie. Kevin O'Leary, president of Broderbund's parent The Learning Company, said, "The unprecedented strength and breadth of the Rugrats franchise offers us the opportunity to promote the Rugrats CD-Roms on a broader scale and with much greater impact than our competition." Rugrats Print Shop is U.S. $19.99 and the other two titles are $29.99 each. All of the CD-Roms are in Windows/Macintosh hybrid format.


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