ANIMATION WORLD MAGAZINE - ISSUE 3.7 - October 1998


Commercials

Rugrats Driving Car Campaign. Automaker Lincoln Mercury, a major sponsor for Paramount and Nickelodeon's animated feature, The Rugrats Movie, will spend approximately U.S. $20 million on tie-in advertising to launch a new minivan called the Mercury Villager in conjunction with the film's release in November. The campaign will include TV ads featuring the Rugrats characters in an animated version of the minivan. Lisa DiMarzio, vice president of promotions for Paramount Pictures' Motion Picture Group said, "With Paramount, Nickelodeon and Lincoln Mercury's strategic blending of marketing resources, this partnership will bring new dimensions to tie-ins for animated entertainment properties."

Chel White's Countdown commercial produced by Curious Pictures. Image courtesy of Curious Pictures.

Seeing Spots. Curious Pictures' San Francisco studio produced 30 seconds of computer graphics and collage animation as part of a 60-second changeable promo spot called Countdown for HBO. It was directed by Chel White (Photocopy Cha Cha) using a combination of photographs animated on cels and Flame software. . . . San Francisco-based Wild Brain Inc. produced Super Mom II, a sequel to their original Clio-award-winning spot, Super Mom, for Coca-Cola. The 30-second, cel-animated commercial was directed by Mike Smith and Dave Marshall. . . . Santa Maria, California-based Computer Café recreated the opening sequence of Armageddon for an Aerosmith video titled "I Don't Want to Miss a Thing." Digital artists Brett Paton and Mike Bozulich used Lightwave 3D and After Effects software to recreate the asteroid and planets featured in the sequence. . . .

J.J. Sedelmaier Productions' new Quilted Northern Tissue commercial. Image courtesy of J.J. Sedelmaier Productions.

New York-based J.J. Sedelmaier Productions created a second animated commercial for Quilted Northern Tissue, working again with illustrator/designer Bonnie Timmons (Caroline in the City opening credits). The new, 30-second spot, titled Grandma Mimi was directed by J.J. Sedelmaier, and the head animator was David Wachtenheim. . . . Toronto, Canada-based Topix/Mad Dog created 22 animated effects sequences for the first annual Golden Marble Awards show. Director of animation William Cameron used 3D Studio MAX for 3D, and Adobe Illustrator, Photoshop and After Effects for 2D sequences, with final compositing done on Flint and Flam


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