Licensing
Licensing
Licensing Show News.
The annual Licensing Show took place at the Jacob K. Javitz Convention
Center in New York City, June 9-11. It is here that producers of animated
properties made deals with licensees to create toys, games, software, apparel
and other products based on their characters. Some news was: Canadian company
NELVANA is lining up licensees for its six new animated series to
air on CBS in fall 1998. Franklin will be featured in a promotion
of Polygram home videos and Eden plush toys at the U.S. chain of stores
called Zany Brainy. From the Files of the Flying Rhinoceros will
be featured on posters with the U.S. Postal Service and as a new ice cream
flavor from Baskin Robbins. . . . Saban/Fox Kids signed Parachute Publishing
and HarperCollins to create a series of children's books based on the Life
With Louie series. . . . Nickelodeon recently struck a promotional
deal with Campbell's Soup to tie in with Rugrats and Blue's Clues.
. . . Australian company Southern Star is handling licensing for Cosgrove
Hall and ITEL's stop-motion animated series The Animal Shelf. Ladybird
Books has signed on for story and activity books, and Bluebird Toys has
developed a plush line.
Also during the Licensing Show, the International Licensing Industry Merchandisers'
Association (LIMA) presented its annual LIMA awards on June 10. The animated-related
winners are:
Licensing Agency of the Year and License of the Year: Nickelodeon's Rugrats.
Licensee of the Year/Soft Goods: Happy Kids for Rugrats children's
apparel.
License of the Year (worldwide outside the U.S.): Warner Bros. Consumer
Products Looney Tunes property.
Note: Readers may contact any Animation World Magazine contributor by sending an e-mail to editor@awn.com.
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