Animation World Magazine, Issue 3.3, June 1998
Acme Filmworks' spot for Tallon Termite.
Image courtesy of Acme Filmworks.
Spotlight. Hollywood-based Acme Filmworks created a 30-second commercial for Tallon Termite. Director Ashley Lenz used hand-drawn character animation with digital ink and paint compositing by Virtual Magic. . . . Santa Maria, California-based Computer Café created 3-D logo animation for a commercial for a new Sony PlayStation game called Bloody Roar.. . . . Santa Monica, California-based post production and effects studio, POP created 2-D and 3-D animated effects for a live-action Mobil gas commercial. The director was Janusz Kaminski. . . . New York-based Manhattan Transfer, working with design firm, The Attik, created multiple variations of 30-second spots for ESPN's National Hockey League and Major Soccer League programming. The studio also created an animated logo for VH1's Divas Live special, and worked on a 30-second live-action/animation teaser for The Rugrats Movie with Klasky Csupo Commercials. The spot will appear on the direct-to-video release, A Rugrats Thanksgiving. . . .
J.J. Sedelmaier's spot for the Episcopal New Church
Center. Image courtesy of J.J. Sedelmaier Productions.
New York-based J.J. Sedelmaier Productions created a 30-second spot for the Episcopal New Church Center, as part of the radical advertising campaign, "Got a Problem With the Church?" In order to achieve a low-budget, educational-cartoon style, Sedelmaier purposely used six levels of cels to distort the color and added dust scratched to make it look "like the print has been laying around on a shelf too long.". . . . New York-based Tape House Digital created computer animation and effects for a 30 second commercial for Sprint, as well as for a two-minute promo spot for WNBC-TV. The main production company was Zooma Zooma. . . . New York-based Curious Pictures created a 15-second animation sequence for a 60-second Martini & Rossi commercial. The animation, inspired by 1960s experimental "op art," was directed by Mike Bade of the agency Amster Yard/McCann Erickson and animated by Curious' David Kelley. The spot will air in Spain, Greece and Italy. . . .
The Story Companies' spot for The National Pork
Image courtesy of The Story Companies.
Chicago-based The Story Companies directed animation for a 30-second commercial for The National Pork Producers Council. The spot daringly depicts the Three Little Pigs rediscovering success, as "the other white meat.". . . .
A reminder to commercial directors, producers and agencies: We can't write about your animated commercials if we don't know about them! Send your press releases and credits to us at email@example.com. Please also note that the October 1998 issue of Animation World Magazine will be focused on commercials.
Note: Readers may contact any Animation World Magazine contributor by sending an e-mail to firstname.lastname@example.org.
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