Commercials
Commercials
Acme Filmworks' spot for Tallon Termite.
Image courtesy of Acme Filmworks.
Spotlight. Hollywood-based Acme Filmworks
created a 30-second commercial for Tallon Termite. Director Ashley Lenz
used hand-drawn character animation with digital ink and paint compositing
by Virtual Magic. . . . Santa Maria, California-based Computer Café
created 3-D logo animation for a commercial for a new Sony PlayStation
game called Bloody Roar.. . . . Santa Monica, California-based post
production and effects studio, POP created 2-D and 3-D animated effects
for a live-action Mobil gas commercial. The director was Janusz Kaminski.
. . . New York-based Manhattan Transfer, working with design firm,
The Attik, created multiple variations of 30-second spots for ESPN's
National Hockey League and Major Soccer League programming. The studio
also created an animated logo for VH1's Divas Live special, and
worked on a 30-second live-action/animation teaser for The Rugrats Movie
with Klasky Csupo Commercials. The spot will appear on the direct-to-video
release, A Rugrats Thanksgiving. . . .
J.J. Sedelmaier's spot for
the Episcopal New Church
Center. Image courtesy of J.J. Sedelmaier Productions.
New York-based J.J. Sedelmaier Productions
created a 30-second spot for the Episcopal New Church Center, as part
of the radical advertising campaign, "Got a Problem With the Church?"
In order to achieve a low-budget, educational-cartoon style, Sedelmaier
purposely used six levels of cels to distort the color and added dust scratched
to make it look "like the print has been laying around on a shelf
too long.". . . . New York-based Tape House Digital created
computer animation and effects for a 30 second commercial for Sprint, as
well as for a two-minute promo spot for WNBC-TV. The main production company
was Zooma Zooma. . . . New York-based Curious Pictures created a
15-second animation sequence for a 60-second Martini & Rossi commercial.
The animation, inspired by 1960s experimental "op art," was directed
by Mike Bade of the agency Amster Yard/McCann Erickson and animated by
Curious' David Kelley. The spot will air in Spain, Greece and Italy. .
. .
The Story Companies' spot for The
National Pork
Producers Council.
Image courtesy of The Story Companies.
Chicago-based The Story Companies directed animation for a 30-second
commercial for The National Pork Producers Council. The spot daringly depicts
the Three Little Pigs rediscovering success, as "the other white meat.".
. . .
A reminder to commercial directors, producers and agencies: We can't write
about your animated commercials if we don't know about them! Send your
press releases and credits to us at editor@awn.com. Please also note that
the October 1998 issue of Animation World Magazine will be focused
on commercials.
Note: Readers may contact any Animation World Magazine contributor by sending an e-mail to editor@awn.com.
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