Animation World Magazine, Issue 3.3, June 1998


Acme Filmworks' spot for Tallon Termite.
Image courtesy of Acme Filmworks.

Hollywood-based Acme Filmworks created a 30-second commercial for Tallon Termite. Director Ashley Lenz used hand-drawn character animation with digital ink and paint compositing by Virtual Magic. . . . Santa Maria, California-based Computer Café created 3-D logo animation for a commercial for a new Sony PlayStation game called Bloody Roar.. . . . Santa Monica, California-based post production and effects studio, POP created 2-D and 3-D animated effects for a live-action Mobil gas commercial. The director was Janusz Kaminski. . . . New York-based Manhattan Transfer, working with design firm, The Attik, created multiple variations of 30-second spots for ESPN's National Hockey League and Major Soccer League programming. The studio also created an animated logo for VH1's Divas Live special, and worked on a 30-second live-action/animation teaser for The Rugrats Movie with Klasky Csupo Commercials. The spot will appear on the direct-to-video release, A Rugrats Thanksgiving. . . .

J.J. Sedelmaier's spot for the Episcopal New Church
Center. Image courtesy of J.J. Sedelmaier Productions.

New York-based J.J. Sedelmaier Productions created a 30-second spot for the Episcopal New Church Center, as part of the radical advertising campaign, "Got a Problem With the Church?" In order to achieve a low-budget, educational-cartoon style, Sedelmaier purposely used six levels of cels to distort the color and added dust scratched to make it look "like the print has been laying around on a shelf too long.". . . . New York-based Tape House Digital created computer animation and effects for a 30 second commercial for Sprint, as well as for a two-minute promo spot for WNBC-TV. The main production company was Zooma Zooma. . . . New York-based Curious Pictures created a 15-second animation sequence for a 60-second Martini & Rossi commercial. The animation, inspired by 1960s experimental "op art," was directed by Mike Bade of the agency Amster Yard/McCann Erickson and animated by Curious' David Kelley. The spot will air in Spain, Greece and Italy. . . .

The Story Companies' spot for The National Pork
Producers Council.
Image courtesy of The Story Companies.

Chicago-based The Story Companies directed animation for a 30-second commercial for The National Pork Producers Council. The spot daringly depicts the Three Little Pigs rediscovering success, as "the other white meat.". . . .

A reminder to commercial directors, producers and agencies: We can't write about your animated commercials if we don't know about them! Send your press releases and credits to us at Please also note that the October 1998 issue of Animation World Magazine will be focused on commercials.

Note: Readers may contact any Animation World Magazine contributor by sending an e-mail to

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