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ANIMATION WORLD MAGAZINE - ISSUE 3.12 - March 1999
Commercials
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| Spümco's
retro-styled ads helped sell Old Navy "Boys Big Hood Fleece"
and "Girls Curly Fleece." © (Colossal) Pictures. |
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Seeing Spots. The Ren and Stimpy Show creator John Kricfalusi
and his company, Spümco, have completed a second set of retro-styled
commercials for clothing retailer Old Navy - "Boys Big Hood Fleece"
and "Girls Curly Fleece." The two 30-second spots, which started
airing in December, promote Old Navy's Performance Fleece line complete with
characters like a Curly Fleece Poodle and a walrus. Both were produced through
(COLOSSAL) Pictures and directed/produced by John Kricfalusi. Executive producers
were Kevin Kolde (Spumco) and Jana Canellos (Colossal). . . . Helium Productions
has produced a complete graphics package for Fox Network in collaboration
with design company BIG MEDIA GROUP. Helium produced 19 minutes of 3D animation
which is shown in IDs for "Just One Fox," menu beds and on-air promo
material including opens, closes and backgrounds for all talent IDs. Helium
creative director John Scheafer explains, "The goal was to maintain a
consistency with previous Fox Network packages while bringing a fresher look
to the images." The company created 3D environments for use as backgrounds
which included multiple layers of typography as both outlines and rendered
forms, which provided the building blocks for the entire campaign. The project
utilized SGI Octanes, Side Effects' Prisms software, as well as proprietary
composite and resource management programs. Bryan Thombs was the project's
lead animator with creative director John Scheafer and technical director
Miles Vignol. Big Media Group designed the package with Dale Herigstad as
creative director/designer and Pam Cohen as executive producer. . . .
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| Blue Sky|VIFX's Nature's Resource ad campaign features a cute ladybug. © Blue Sky|VIFX. |
M&M/Mars in conjunction with San Francisco-based Protozoa introduced their new M&M's Crispy Chocolate Candies and character, Crispy, to a live broadcast audience using Protozoa's real-time performance animation software, ALIVE. The character has appeared on Entertainment Tonight, Access Hollywood, E! News Daily and numerous other television shows. Protozoa executive producer Jana White said, "This is a great opportunity for Protozoa to showcase its talents to a live national audience. Crispy is one of the first living, breathing, 3D characters to appear on live television." . . . BLUE SKY | VIFX's Jan Carlée directed and designed a cinematic bug's-eye-view of the natural world for a series of three 30-second computer animated spots for Nature's Resource herbal products: "Echinacea," "Ginko Balboa" and "St. John Wort." All three ads, which feature a ladybug searching out the choicest flowers and herbal ingredients, "bring the camera down to the ladybug's level and stage the scenes so that we see the world from her point of view," explains Carlée. "It's as if we filmed it using microscopic photography." The campaign, developed by Leo Burnett (Chicago, IL) agency, was associate produced by Michael Feder and executive produced by Nina Rappaport with senior animator Doug Dooley.
Note: Readers may contact any Animation World Magazine contributor by sending an e-mail to editor@awn.com.
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