ANIMATION
WORLD MAGAZINE - ISSUE 3.11 - February 1999
Commercials
 |
| Radium's CG-work on a Lawson Software spot turns a businessman
into a snake. © Radium. |
Seeing Spots. San Francisco-based The Attik has produced and designed
5 seconds of live-action and graphics for the theatrical trailer end card for
Idle Hands, an upcoming Columbia Pictures film. The segment involves
a live-action human hand clutching and clawing at the screen. The Attik team
blended the live-action with an illustrated graphic of a hand, animated using
a technique similar to stop-motion, to give the piece an organic feel while
maintaining a scratchy, hand-crafted texture. Simon Dixon was the Creative Director/Director
and Monica Perez was Senior Art Director. . . . Atlanta-based Crawford Communications
designed and produced a 45-second computer animated identification sequence
for Odyssey Productions, producers of the popular Mind's Eye video series
now distributed by Sony Music Video. The sequence was designed by Robert Taylor
of Crawford Digital and Jason Ett of DESIGNefx with an original soundtrack by
Randy Garmon and Reid Hall of m&e (music & effects). Created in Alias|Wavefront
Maya and composited in Flame, the spot is a visual representation of The
Mind's Eye concept. The Crawford-created opener will debut on Computer
Animation Marvels, the twentieth video in the Mind's Eye series,
and serve as the identifying opener on all future Odyssey Productions videos.
. . . San Francisco-based Radium contributed a combination of 3D animation,
morph and compositing techniques to a 30-second spot for Lawson Software produced
by Complete Pandemonium. The spot features a fast-talking businessman delivering
a sales pitch to a prospective client as he slowly turns into a 3D snake, modeled
by Radium computer animator William Opdyke. The visual effects were executive
produced by Dana Townsend.
Note: Readers may contact any Animation World Magazine
contributor by sending an e-mail to editor@awn.com.
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