ANIMATION WORLD MAGAZINE - ISSUE 3.10 - January 1999
Commercials
The Malabar Man. © Passion Pictures. Slap's Fleck. © (Colossal) Pictures. Seeing Spots. Hong Kong-born animation director and illustrator Paul Chung completed a French bubblegum spot, Rainforest, for Passion Pictures through Young and Rubicam (Paris, France). The ad takes place in a brightly colored South American jungle setting as Indian natives watch their jungle being destroyed by an army of loggers. To thwart the loggers, a native opens a pack of Malabar bubblegum and from the pack jumps a superhero, Malabar Man, who proceeds to block the bulldozers with gum. The 30-second spot, which combines traditional 2D with computer animation, will air in France starting in 1999. . . . San Francisco-based (Colossal) Pictures created a new animated Nickelodeon theatrical open, which premiered with Paramount's The Rugrats Movie, and stars Slap D. Pooch, a blue-balloon-nosed dog who was featured in his own short film as part of Nickelodeon's Oh Yeah! Cartoons! series. The 16-second open, Slap's Fleck, was directed by Colossal's Charlie Canfield, creative directed by George Evelyn, and animated by Chuck Gammage Animation based on a character created by Bill Burnett and designed by Vincent Waller. . . . (Colossal) Pictures completed two 10-second Christmas IDs for Nickelodeon. The stop-motion Yummy Winter Wonderland features gingerbread people frolicking in a set made entirely of food with white frosting substituting as snow. A Weenie New Year is a brief New Year's extravaganza hosted by a live-action puppet band leader Lawrence Weenie and his swingin' Big Band of Weenies. Jim Matison was the director/creative director for these holiday spots. . . . New York-based J.J. Sedelmaier Productions produced a series of four 30-second ink-and-paint cel style spots for Hallmark Greeting Cards through the Leo Burnett agency: The Fight, Birthday, Rowdy Party, and Romance. "This project is animation in its purest sense, giving life to inanimate objects - the alphabet," says director J.J. Sedelmaier, whose animators worked only with the signature typographical treatment of the Hallmark name and the famous crown. The campaign debuted in September. . . . J.J. Sedelmaier recently completed a simple 30-second spot, Filene's Turkey, promoting Filene's Basement annual charity Giant Turkey Giveaway. The spot used a stark black-ink-against-white-background style to feature a spokes-turkey who grows fatter and fatter each time the cash register rings until it fills up the entire screen. Director J.J. Sedelmaier commented about the ad, "Filene's Turkey is a simple spot that's stylistically reminiscent of old black-and-white cartoons where personality carries the day over artistry.". . . . CLASS-KEY CHEW-PO COMMERCIALS, the newly expanded ad division of Klasky-Csupo, recently completed the first in a series of ads for Burger King Kids Club. The 30-second spot, Sketchbook, which aired nationally in November on Spanish-speaking television networks features an artistic Latin boy, "Lingo," who is a member of the Burger King Kids Club. The spot was directed by Bonita Versh, executive produced by John Andrews and Liz Seidman and developed by San Antonio, Texas-based ad agency Bromley, Aguilar and Associates. . . . New York-based The Attik produced a pair of 30-second spots, Save Chef, to promote the new Comedy Central South Park musical offering Chef Aid: The South Park Album on American Recordings (Los Angeles)/Columbia Records (New York). The CD, which was released on November 24, is an extension of the "Chef Aid" episode, where Chef gets sent to prison and the community sponsors a "Chef Aid" concert to raise money and bail him out. The spot uses a layered collage of animation textures and color to showcase the Chef Aid album and the featured stars (Elton John, Ozzy Osbourne and Rancid) in an upbeat and energetic tempo. The Attik team was composed of group creative director James Sommerville, design director Tina Lauffer, executive producer Jim Moran and designer Stephan Burle de Figueiredo. . . . San Francisco-based (Colossal) Pictures collaborated with Blockbuster Video to create two Christmas-themed spots promoting the new Holiday GiftCards at the national U.S. video chain. The 15- and 30-second spots update Santa Claus for the 21st century utilizing an "anime" style complete with a "super heroic" Santa, ultra-modern cyber-reindeer and a futuristic cityscape. The ad's talented crew consisted of creative director/designer Mike Smith, director George Evelyn, animation director Chuck Gammage, and was created by the Doner agency in Detroit.
A Weenie New Year. © (Colossal) Pictures. Chef Aid: The South Park Album ad. © The Attick.
Note: Readers may contact any Animation World Magazine contributor by sending an e-mail to editor@awn.com.
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