DESIGNefx's Mickey's Shadow
spot for Walt Disney Casting.
© Disney. All Rights Reserved.
Spotlight
Boston-based Loconte Goldman Design created an animated teaser campaign
for ESPNews. The spots depict "The Vortext," an animated metaphor
conveying the amount of news and information which is funneled to viewers
through the sports network. 3D animation of "The Vortext" was
created by Ken Russell. . . . The Ink Tank in New York completed
another commercial for TriState Megabucks. The 30 second spot, titled Win
Cash, uses black on white line-drawings with watercolor, to depict
a janitor attempting to move a heavy bag of jackpot money. R.O. Blechman
was director, Tissa David was nimator, and the agency was OGBE Communications.
The commercial will air starting September 8 in the New England area of
the U.S. . . . The Ink Tank also created a 30 second commercial
for Phoenix Investments, titled Boat. In the spot, alphabet letters
animated by Tissa David spell out the words "fiscal fitness."
The agency was Emmerling Post Advertising, and ink and paint was handled
by Tapehouse Ink and Paint. . . . Atlanta-based Designefx animated
Mickey Mouse's shadow for four commercials in Walt Disney World's TV campaign
to recruit cast members. . . .
The Dodgers Get Animated. The Los Angeles baseball team, The Dodgers, have recently been immortalized as cartoons, in a 60 second movie trailer titled The Adventures of Dodger Blue! Developed by the Dodgers with Lizardi Communications, and animated by Designefx, the film portrays five of the Dodgers' star baseball players and their signature moves: Hideo Nomo, Eric Karros, Todd Hollandsworth, Raul Mondesi and Mike Piazza. The spot is currently being used in The Dodgers' 1997 advertising campaign, as a theatrical commercial screened in movie theaters before feature films.
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