Animation
World Magazine, Issue 2.12, March 1998
Licensing
WB On "Quest" For Licensees. Warner Bros. Consumer Products has lined up more than 50 licensees for Warner Bros. Feature Animation's first fully-animated release Quest for Camelot, which will be hitting theaters in June 1998. The merchandising program for the adventure/drama/humor film is aimed at girls age 2 to 11 and boys age 2 to 7. Initial licensees include Hasbro (action figures, dolls, games), CUC Software and Titus Software (electronic games), Fruit of the Loom (apparel) and Applause (plush, figurines). Additionally, Warner Bros. is lining up promotional partners such as Wendy's Restaurants and Kraft Foods.
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