Commercials
Will Vinton Studios' Ranch
Hand spot for Chili's.
Photo courtesy of Will Vinton Studios.
Spotlight. London, England-based bolexbrothers created a stop-motion animated commercial for Anhauser-Busch. The 30-second spot features a group of partying beer bottles riding in a beer crate car. The animators were Darren Robbie and John Pinfield. Director Dave Borthwick said, "As the ad was all `in camera' action, the main problem we faced was lighting the bottles to look `cold and delicious.' This was achieved by using resin for the cold look and a reflector on each bottle with a lot of overhead light.". . . . Portland, Oregon-based Will Vinton Studios created a 30-second stop-motion animated commercial for Chili's Restaurants, featuring two puppet chili peppers playing music around a campfire. The studio is now completing production on a second spot featuring the animated chili peppers. The agency was GSD&M in Austin, Texas. . . . New York-based studio, The Ink Tank created an animated spot for Osco and Lucky Stores. Titled Words, the 30-second commercial features animated characters and words painted on cels, combined with a photographed "rewards card" from the stores. R.O. Blechman was creative director and Tissa David was director of animation. The agency was Lois EJL in Chicago. The Ink Tank also created a series of animated commercials for the cable network, American Movie Classics (AMC). The retro-styled spots, titled Martini Months, star an animated amphibian named "Louie the Lounge Lizard." The spots, which began airing on February 2, were produced with cel animation and backgrounds created in Photoshop, then shot on film. . . .
Sherbet's Wild Thing spot for The
Lord Group.
© 1997 Maurice Sendak.
London-based animation studio SHERBET is in production
on three one-minute spots for The Lord Group, based on illustrations by
Maurice Sendak. These will join the three spots the studio has already
produced for the campaign, under the direction of Jonathan Hodgson. Sherbet
worked with London-based post-production facility, The Mill, to develop
the delicate color schemes which were shot on film and adjusted in telecine.
. . . Toronto-based Spin Productions created Puppet, a 30-second
CGI commercial for Midland Walwyn Capital, which first aired during the
Canadian broadcast of the Superbowl in January. Depicting a city skyscraper
being manipulated like a marionette, the spot was created over the course
of four months with computer animation done with AfterEffects, Inferno,
Photoshop, Amazon 3D Paint and Houdini. . . . New York-based Brian Diecks
Design created Designers, a 15-second spot for Hanes which features
an animated basketball and moving type to sell the underwear. Animation
for the spot was created with After Effects. . . . New York-based Charlex
animated the IBM corporate logo in a series of spots which aired on PBS,
during the IBM-sponsored series called Science Odyssey and Sessions.
The short ids were created with Flame software and the Quantel Paintbox.
. . . Boston-based Loconte Goldman Design created a broadcast design
package for the cable network, ESPN's "Speedworld" event. The
project includes 11 animated opening sequences which premiered January
17, 1998 at the Walt Disney World Speedway in Orlando, Florida.
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