Commercials
Animation
World Magazine, Issue 2.10, January 1998
(Colossal) Pictures' Dilbert campaign for Office Depot.
© Scott Adams.
Spotlight
Dilbert, the comic strip character created by Scott Adams, has yet to be an animated series, but in a new commercial campaign for retail chain Office Depot, the shy, disgruntled office worker is claiming more than his 30 seconds of TV fame. The first two spots in the U.S. $30 million campaign (Wyse Advertising, Cleveland) were created by San Francisco-based (Colossal) Pictures and satellite director Chuck Gammage. Four more spots are in production at the studio, and additional commercial projects featuring Dilbert are in development. (Colossal) Pictures also created a series of six interstitial animated shorts for the Disney Channel. Ranging between one and two minutes, The Mix Ups depict the silly mishaps of a fumbling family, all in a colorful pastel 2-D style described as "neo-Fifties." The spots were all directed by George Evelyn and Sam Register, with animation done by Chuck Gammage Animation in Ontario, Canada . . . New York-based post production company CHARLEX created seven 15 and 10-second commercials for the Partnership for A Drug-Free America, for a campaign called "Happy Heroin Hints." Set to narration by comedian David Spade, the spots feature animated psychedelic graphics "acting out" the negative affects of heroin . .. . . . . London-based Uli Meyer Animation created a spot for Johnson & Johnson Consumer Products' Reach brand toothbrush, called Mr. Reach, depicting 2-D animation of "the evil Plaque Man" invading an animated character's mouth . . . . Watertown, Massachusetts-based Fablevision Animation Studios is working on animation sequences for The Pleasant Company's live-action series based on American Girl Magazine.. . . . Atlanta, Georgia-based Mindflex Interactive & Entertainment is creating animation sequences for "Salsa," a live-action puppet series produced by PeachStar Educational Services for distribution directly to schools through the Satellite Network . . . . Burbank, California-based Renegade Animation created a 30-second public service announcement (PSA) for The Global Exchange and TEAM Coalition. The pen and ink animated spot, titled Brainless, warns viewers of the dangers of alcohol as the cause of accidents. Darrel van Citters directed the spot and Dean Wellins animated, as well as provided the whistling soundtrack of the drinking song "Ninety-Nine Bottles of Beer on the Wall.". . . .Back to the News Table of Contents
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