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by Harvey Deneroff
A few years ago, it was often the case that American producers cared little
about the international market for TV shows. While they did not ignore it,
the amount of revenues the global market generated seemed insignificant
compared to what was generated by licensing fees to US networks and syndication
sales to independent stations. However, with the proliferation of new television
outlets around the world, including cable and satellite services, the international
market has become more than just a sidebar to producers in the United States
and around the world.
Despite the efforts of various countries, the US and Japan still maintain
a commanding lead in their share of the global TV animation market. Thus,
broadcasters around the world continue to look toward American companies
like Nickelodeon for leadership in things animated. In "Nickelodeon
Goes Global," Michael Goldman interviews Nick International executive
Lisa Jordan about the key role animation is playing as the innovative cable
network expands its reach into Europe, South America, Australia and Asia.
On the other hand, Hearst Entertainment is depending on the clout of its
media conglomerate parent and its Venezuelan partner to debut a new, all-animation
channel for Latin America. I explore the whys and wherefores of this new
venture in my article, "Locomotion: The Animation Channel."
Pamela Schechter's "TV's Fall Animation Lineup" details in considerable
detail what the forthcoming season bodes in the all-important American television
marketplace, and explores the implications of such happenings as Disney's
takeover of Capital Cities/ABC.
Our all too brief look at television concludes with Karen Paterson's "Crocadoo
Entertains with Energee," a portrait of an innovative new Australian
studio which is trying to break into the international multimedia marketplace.
The Seattle area has lately developed into a center for interactive animation
of the type found on the now ubiquitous CD-ROMs. In "Listen Up, It's
Playtime," Judith Shane profiles Headbone Interactive and explores
the various design and animation issues such producers face.
Jackie Leger continues in her series of profiles of American experimental
animators with "Larry Jordan," who "creates a magical universe
of work using old steel engravings and collectable memorabilia."
In terms of festivals and conferences, we present two reports on Hiroshima
96: Filmmaker Monique Renault has presented us with her diary detailing
her experiences as juror at one of Asia's two major international festivals;
in addition, our own Wendy Jackson gives a more newsy view of the proceedings.
William Moritz also reports on Rio de Janeiro's Anima Mundi Festival, while
Kellie Bea Rainey checks in from SIGGRAPH 96, the world's premiere computer
graphics conference, which was held this year in New Orleans.
Finally, John Dilworth, reviews John Payson's new film made for MTV, in
"The Cockroaches of Joe's Apartment," while Frankie Kowalski has
gathered her Desert Island picks this month from a variety of TV animation
folk from around the world.
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© 1996 Animation World Network