Search form

Category: Licensing

Headline News

TMNT Team Up With U.K. Marine Conservation Society

As part of the 25th anniversary activity for the TEENAGE MUTANT NINJA TURTLES (TMNT) in the U.K., 4Kids Ent. International and The Marine Conservation Society (MCS) have struck a partnership in which the iconic superheroes will lend their weight to the MCS campaign to save endangered marine turtles in the waters around the U.K. A donation on behalf of TMNT has been made by 4Kids, to the charity, to help with the work it does to conserve marine wildlife.

Licensing Headline News

WB Consumer Products Appoints License Agent for SE Asia

Warner Bros. Consumer Products has appointed Global Brands Group (GBG) as the exclusive consumer products licensing agent for the company in Vietnam, Cambodia and Laos. Under the appointment, GBG will establish the licensing business for WBCP's portfolio of brands, including LOONEY TUNES, TOM & JERRY, HARRY POTTER, BATMAN, SUPERMAN and SCOOBY-DOO, among others.

The wide spectrum of licensing categories includes products such as publishing materials, apparel, accessories, toys, stationery, gifts, novelties, as well as branded food, personal care products, and promotion licensing.

Headline News

Kidz Ent. Pick up Timmy Time, Shaun the Sheep

Nordic and Eastern European licensing agency Kidz Ent. has been appointed by Aardman Animations to represent its hit animated series SHAUN THE SHEEP and preschool property TIMMY TIME.

The first toy deals have already been secured for TIMMY TIME for the Nordic region, with Top Toy and distributor AMO and products are scheduled to launch at the end of this year. Other consumer product deals are in the pipeline, buoyed by strong TV broadcast across the region. TV is also confirmed in most Eastern European markets.

Headline News

Spectacular Spider-Man Happy Meal Swings Into McDonald's

Sony Pictures Television and Marvel Ent. join forces with McDonald's with a branded Happy Meal program based on the animated series THE SPECTACULAR SPIDER-MAN, which will be available for a four-week period (February 27-March 26) at participating restaurants in the United States while supplies last.

THE SPECTACULAR SPIDER-MAN U.S. Happy Meal will feature a collection of eight action figures, including Spider-Man Suction Cup, Doctor Octopus, Spider-Man Swinging, Venom, Spider-Man Launcher, Green Goblin, Spider-Man Crawling, and Sandman.

Headline News

Toei Animation Appoints Bandai Asia as Licensing Agent

Toei Animation and Bandai Asia have finalized a toy licensing agreement for the animated kids' series, DIGIMON DATA SQUAD.

Bandai Asia has acquired the rights to sell DIGIMON toys in Australia, including a digivice data link, 1.5" collectible figures and 3.5" lightning digivolving figures. These products are currently available in retail stores.

Star Headline News

LucasArts, Sony Expand Star Wars Galaxies Trading Card Game

LucasArts and Sony Online Ent. will release GALACTIC HUNTERS this March, the second expansion to their STAR WARS Galaxies trading card game.

GALACTIC HUNTERS for the first time giving both light and dark side players the chance to employ some of the most recognizable and legendary bounty hunters in the galaxy. Players can issue bounties on opponents with the all-new "target" keyword ability and reap the rewards of completed bounties with instant, stat-enhancing bonuses.

New cards include:

Headline News

Dark Horse Deluxe Expands Line of Domo Products

At Toy Fair 2009, Dark Horse unveiled plans to produce a set of blind-box figures scheduled to release this July. The 2.5" figures will be created in conjunction with Toy2R as part of their Qee program, and will feature the likeness of Domo, the iconic viral superstar who was first introduced to the world in 1998 by Japanese Broadcaster, NHK and is represented worldwide (except Asia) by Big Tent Ent.

Headline News

CNE Signs New Hardline, Softline Partners for Bakugan

Cartoon Network Enterprise (CNE) will have an extended hardlines and softlines program for the BAKUGAN brand. The consumer products options for young battle brawlers everywhere will soon be expanded in to all new categories as CNE, Nelvana's exclusive U.S. licensing agent for BAKUGAN, has signed partners to extend "Baku-mania" in to new hardlines categories and add to the tremendous success of the master toy line from Spin Master.

Headline News

Enjoy the Best Coffee a Nite Owl Has to Offer

WATCHMEN photographer Clay Enos has enlisted his Organic Coffee Cartel (OCC) to produce a first-of-its-kind movie tie-in coffee for WATCHMEN, the upcoming film adaption of the celebrated graphic novel. OCC has introduced Veidt Enterprise's "Nite Owl Dark Roast," a limited-edition confection and collectible designed for fans and organic coffee gourmands alike. A portion of the proceeds from the special roast will be donated to charity.

Marvel Headline News

Hasbro, Marvel Extend Strategic Licensing Agreement Through 2017

Hasbro will retain rights through 2017 to make toys and games based on new Marvel and Columbia Pictures theatrical releases and on Marvel's globally popular portfolio of superhero brands, including franchises such as Spider-Man, Iron Man, the Avengers, X-Men, Thor and Captain America.

Disney Headline News

Disney Unveils New Princess And The Frog Toy Line

As the Disney Princess royal court prepares to welcome its newest member, Princess Tiana, star of the upcoming Walt Disney Pictures animated theatrical release, THE PRINCESS AND THE FROG, Disney Consumer Products in collaboration with Mattel and CDI, a division of JAKKS Pacific, have unveiled a the toy line inspired by the film and its characters.

Series Headline News

Atlantyca, MoonScoop Sign Toy License with Giochi Preziosi for Geronimo

Milan-based Atlantyca Ent. and the MoonScoop Group have signed international toy company Giochi Preziosi as the first major European toy licensee for the new animated TV series GERONIMO STILTON. The deal provides Giochi Preziosi with the rights to create toys based on the series, which is scheduled to premiere in Italy in fall 2009 and roll out across Europe beginning in 2010.

Disney Headline News

Disney and LEGO Group Announce Strategic Licensing Relationship

The LEGO Group and Disney Consumer Products have announced a multi-year licensing agreement that gives the world's premiere construction toy brand access to an extensive portfolio of renowned Disney and Disney Pixar properties. LEGO and LEGO DUPLO products are currently in development for three franchises -- Disney Pixar's Toy Story and Cars, and Prince of Persia -- all scheduled to launch in 2010.

Henson Headline News

Jim Henson Co., RC2 Announce Licensing Partnership for Dinosaur Train

The Jim Henson Company has appointed RC2 Corporation as the global master toy licensee for the upcoming animated series DINOSAUR TRAIN. Under the multi-year agreement, RC2 Corporation's Learning Curve Brands will feature a line of preschool products that will debut in the last half of 2010 and bring to life the rich and detailed world of the series.

Alien Headline News

CNE Names New Partners for Ben 10 Alien Force at Toy Fair

As one of the top-selling brands in the boys' action space, BEN 10 ALIEN FORCE will welcome three new partners in the hardlines space. Cartoon Network Enterprises (CNE), the licensing and merchandising arm of the kids cable network, has signed Basic Fun, The Canadian Group and Dynatch to the brand and each will create a range of products for the hit Cartoon Network original series.

Avatar Headline News

Mattel Tapped for Cameron's Avatar Toy Line

Twentieth Century Fox Licensing & Merchandising has selected Mattel to develop a toy line inspired James Cameron's AVATAR.

Tapped as master toy licensee for the epic sci-fi film property, Mattel will create a line of action figures and vehicles scheduled to hit retail nationwide in October 2009, months in advance of the film's release in December 2009.

Headline News

AGP Expands Global Reach Of Holly Hobbie Classic, Madballs

American Greetings Properties is expanding the international footprint of the iconic HOLLY HOBBIE CLASSIC brand as well as the gross-out classic toy series MADBALLS with a slate of new licensing deals in Italy. Licensing agent Starbright represents both brands in Italy.

Series Headline News

Thumb Wrestling Federation Body Slams New Licensees

Cartoon Network series THUMB WRESTLING FEDERATION: TWF has expanded its licensing roster with the addition of three new licensees. Jay Franco & Sons, Aquarius Entertainment Merchandising and Scholastic Books join master toy licensee Think Wow Toys U.S. and previously announced U.S. licensees, Mad Engine, Berkshire Fashions and Dream Apparel.

Wars Headline News

Star Wars is Top Toy License for 2008

Driven by the popularity of the STAR WARS: THE CLONE WARS animated television series, the Force remained strong in 2008 as STAR WARS catapulted to the Number 1 spot of all traditional toy licenses, according to The NPD Group. U.S. toy retail sales for the brand in 2008 exceeded $450M.

STAR WARS: THE CLONE WARS was the single most popular licensed toy property in 2008 according to data released by the NPD Group. It was also, as a result, the top boys’ toy license of the year.

Headline News

Berry Big Plans for Strawberry Shortcake in 2009

Building on STRAWBERRY SHORTCAKE's enduring appeal, American Greetings Properties and Cookie Jar Ent. are continuing to fuel the brand's growth in 2009, both in the U.S. and internationally, with a slate of new product and entertainment launches.

Created and owned by American Greetings, STRAWBERRY SHORTCAKE has generated more than $2.7 billion in worldwide retail sales since the brand's re-launch in 2002, and it continues to be a favorite among young girls and parents.

Headline News

Taffy Ent. Completes Deal with Wiesner Products for Dive Olly Dive

The MoonScoop Group's Taffy Ent. has new apparel and footwear deals with Kids With Character and Wiesner Products, Inc., respectively. The new licensing agreements are focused on DIVE OLLY DIVE!, the environmentally-conscious preschool series from Taffy Entertainment and Mike Young Productions that airs on PBS Sprout in the U.S.

Headline News

Wonder Pets! Licensing Program Launches

The licensing program for Nickelodeon U.K.'s hit show WONDER PETS! is gathering momentum and makes its debut at retail in March with a range of toys from Fisher Price. Significant commitment has been secured for the toys from retailers in every channel of distribution and many retailers are hoping to stock the toys ahead of schedule.

Series Headline News

Chorion Signs Deals For Olivia, Noddy & Mr. Men

Family entertainment producer and distributor Chorion has signed a raft of key European licensing deals across its extensive portfolio of properties.

French broadcaster TF1 has picked up the French licensing and merchandising rights to OLIVIA, following its pre-buy of the television series at MIPCOM last year.

Pages